Interesting discussion. I got a (completely unsolicited) free-ride offer from a large state school, but decided to go to an ivy league school instead. Family paid for it (with no financial aid), so... not a decision I was making with much logic at that moment in my life.
I've always been curious looking back as to what the actual ROI on that decision is. I don't think I make much more than I would have if I'd gone to any other school, but that's partly because I passed up many more lucrative options (which I doubt I would have known existed if I'd gone to a state school). On the other hand, I got my wife out of that decision, and that's worked pretty well, personally and financially.
Which woman was it who wrote that article about finding a husband in college, and got jumped on (largely by other women)? Lots of words about how college was for education, not for finding a boy, feminism, and so on.
Truth is... a lot of people meet their future spouses in college. Huge glut of available, intelligent, ambitious young people? Yeah, no shit. The better the school, the higher quality the students. (This is
tautological, high quality students make a high quality school and a high quality school makes high quality students.) If you're gonna find a life partner, the better you do, the more comfortable your life will be, on average.
People graduate school at 22-23, which is about when they'd be starting families through all of history except the past couple generations. Biology ticks. If they go to grad school, they might not be done till 24, 27, sometimes 30. If you want to get hitched, and you're 30 and just finishing school, and you're not on the path... well, shit's harder, a lot of people are off the market; if you're going to be in school for twelve years, good chance you're going to marry someone you met there. Again, it works out that way, biological imperatives, large availability of potential matches. If that's how it's going to go, may as well have a better dating pool, eh?