http://money.msn.com/top-stocks/post--shoppers-skip-the-cereal-soda-and-detergentFor the past three years running, unit sales of consumer products have been largely flat, according to market research firm Nielsen.
Many segments are affected by changing preferences, habits and spending priorities. People are eating less cereal and drinking less soda. Razorblade sales are down as many men shave less or grow beards. Pre-measured laundry soap capsules and higher-efficiency machines require less detergent. And more people are choosing freshly prepared food over packaged fare.
The article is full of non-mustachian assumptions, and is all about how people spending less is hurting the industry, forcing them to offer discounts, etc etc. But I still kept thinking "Cool! Maybe more people are catching on to the idea of spending less!" Of course it could also mean, as the article speculates,
some cash-strapped consumers would rather spend money on their cellphone bills than shell out more money for everyday items
but I'm choosing to be optimistic!
