Side comment on this: I'm no hypermiler, not by any stretch of the imagination. However, a recent weekend getaway was a perfect opportunity to demonstrate to a young, not very mustachian young man the benefits of improving his driving technique.
On the outbound leg of this trip, young leadfoot Larry we'll call him was driving. We started off the trip with a full tank, and part way there, he asked, paraphrasing, "does the gas gage go down this quick all the time?" to which the response was "no, it doesn't, when one doesn't mash the gas like you're doing."
Anyways, just before heading back home, we gassed up and reset the trip odometer, so we had a perfect estimate of the mileage while Leadfoot Larry was driving. I drove the return leg. Granted, we took a different route - his was state highway, with some stop lights and very minor city driving along the way, with only one mountain pass. My leg was a mix of state highway with no stops and interstate, with higher speed limit, but had 2 mountain passes.
I drove my typical style, going easy on the gas, staying within 5 MPH of the limt, drafting behind semi's where safe and practical, cruise control (yeah, I know, it's not P&G) etc. Upon getting home, we gassed up at the same location as we did at the start of the trip and noted the trip odometer distance.
Delta mileage? 15% improvement with my mild but not hypermiling style of driving versus Leadfoot Larry. With gas in the Seattle area hovering in the $3.80 neighborhood, that's the equivalent of 57 cents a gallon extra he's paying.