Our 401k at work is through Fidelity, and they sent out a survey regarding what retirement resources we use/want to use, along with our opinions of the services they offer as part of the 401k. The attachment shows one of the questions on the survey.
It's nice to see the concept of FIRE recognized by one of the big financial institutions in addition to traditional retirement in your 60s. Maybe they'll start offering services tailored to people like us...