His company website (
http://www.havasmedia.com/what-we-do/integrated-offerings) include statements such as "With our media planning and buying programs, you can count on professional expertise, strategic insight, strategic process and the number-crunching and mining power of Artemis®, Havas Media’s global data management platform. This combination of unique capabilities enables our clients to efficiently reach customers, maximize the return on communication investment and deliver actionable insights."
At the same time he writes (see link in the OP) "You know what’s useless? Designer diapers, reality TV, listicles, reverse-triple-remortgages, fast food, PowerPoint decks, and the other billion flavors of junk that we slave over only to impress people we secretly hate so we can live lives we don’t really want with money we don’t really have by doing work that sucks the joy out of our souls."
Wonder if he has ever read the Pogo comic strip?