Here's an empty list if anyone just wants to copy-paste:
1. Beer
2. Napkins
3. "Breastaurants"
4. Cereal
5. Golf
6. Motorcycles
7. Home ownership
8. Yogurt
9. Soap bars
10. Diamond
11. Fabric softener
12. Physical bank branches
13. Department stores
14. Designer handbags
15. Gyms
16. Home improvement stores
17. Casual dining chains
18. Football
19. Oil
Some of my thoughts (late 80s Millennial):
1. Beer - "Beer" isn't homogenous. There's a difference between the mass-market offerings like Budweiser and the available craft beer option. Craft Beer options are still doing well, and the big players are getting into that market. Goose Island, for instance, has most of the top-rated Midwestern beeers around here, and Goose Island is an InBev company.
Spirits are also a lot better than they used to be. A lot of Millennials do drink wine, which I think is silly. Whiskey or beer for me. :)
2. Napkins - Don't need these unless company is over.
3. "Breastaurants" - I have the internet. Also, a lot of places make good wings now, so these places don't have a commanding edge on really any front.
4. Cereal - I eat oatmeal. I think a lot of young people forego breakfast entirely (which is stupid, IMO).
5. Golf - Boring game, IMO. Can be expensive and takes a lot of time. I only know a single Millennial with this hobby.
6. Motorcycles - Most guys don't have the disposable income for this as a side hobby. I know a few guys with bikes, but they spend a lot of time trying to make them work. No go for me. Pretty sure Mrs. ADBG would kill me, lol.
7. Home ownership - Maybe that's because homes are expensive and Millennials are marrying later. Almost every Millennial I know aspires to home ownership. I bought mine a few years ago and really like having my own home. No shared living spaces for me.
8. Yogurt - Yogurt is dying out? News to me. I've thought about making my own yogurt. Might try that this weekend since I have a quart of milk that's about to go bad. Yogurt seems inferior to and more expensive than oatmeal, and it isn't anywhere near as good as eggs and bacon.
9. Soap bars - Don't use these. Seem stupid to me.
10. Diamond - Again, expensive as all hell. Mrs. ADBG has a diamond, bought when I was younger and more naïve. I probably would opt for something like a sapphire now.
11. Fabric softener - I actually buy this. My dress shirts feel much nicer with fabric softener.
12. Physical bank branches - Well, yeah, why would I want to go into a bank?
13. Department stores - I shop at dept stores when they have one of their sales. I do not shop at any of the specialty apparel outfits as they tend to be more expensive. Fun fact, dept stores generate much lower rents than most other tenants, so recapturing those spaces is a good deal for landlords (depending on retail location).
14. Designer handbags - Lol, that's because it's an insane markup.There are other ways to express personality than these stupid bags.
15. Gyms - I have a gym in my basement.
16. Home improvement stores. - Ha, probably goes with home ownership. Home Improvement stores are doing better than department stores, though.
17. Casual dining chains - These places suck and they still cost a lot of money. If I am dropping 15-20 on a plate, I am going to go to a specialty burger joint or something.
18. Football - I don't watch any sport without people around me. I actually like football better than other sports, though. Way better football culture than any other sport culture, IMO, and there's only 16 games (better than following an 80 or 160 game season).
19. Oil - I don't need a massive suburban/truck because I live in the suburbs. Why waste money on gas?