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Around the Internet => Mustachianism Around the Web => Topic started by: mustachepungoeshere on December 19, 2016, 08:48:23 PM

Title: 'Millennials don’t like fabric softener': sales fall 26 per cent
Post by: mustachepungoeshere on December 19, 2016, 08:48:23 PM
http://www.news.com.au/finance/business/retail/millennials-dont-like-fabric-softener/news-story/cca8f16c172a6ad01bb9f5d29fa42263

Quote
During an investor meeting last month, Shailesh Jejurikar, P&G’s president of global fabric care, said millennials simply “don’t know what the product is for or think it is for a specific load”.
...

“Which means we do have an opportunity grow this business through benefit education.”


But:

Quote
Zach Forsburg, 31, a PhD student and lab instructor from Florida, says he already knows about the product but eschews it because of “environmental issues”.

“I prefer to have as low of an impact on our waterways as possible, so I opt out of fabric softener,” he told FOXBusiness.com. “I use a natural detergent with tea tree oil. While there are some more environmentally friendly softener alternatives, I don’t notice a difference with or without it, so I opt to not use it. I also wash in all cold water on the short cycle and line dry.”

Samantha Winters, 33, a project manager at Renewal by Andersen of Central Pennsylvania, said she avoids it because her towels don’t dry as well when she uses softener and she also thinks “it deteriorates the fabric over time”.

People are being educated; that's why sales are falling.
Title: Re: 'Millennials don’t like fabric softener': sales fall 26 per cent
Post by: Ynari on December 19, 2016, 09:14:31 PM
Fabric softener makes clothing more flammable. Flammability enters my clothing choice calculation often enough that it'd be a hassle to try to remember what has been washed with fabric softener. Plus all those other things.
Title: Re: 'Millennials don’t like fabric softener': sales fall 26 per cent
Post by: gimp on December 19, 2016, 10:27:40 PM
I'm 26. I literally have never used fabric softener. No idea what the point is - what the hell do I need "softer" clothes for? They're plenty comfortable as is.
Title: Re: 'Millennials don’t like fabric softener': sales fall 26 per cent
Post by: iris lily on December 20, 2016, 05:14:19 PM
This is excellent, goof for the millenials.

Remember all of the highly advertised items of our parents's generatin that bare exist today? Things like Milk f Magnesia and Pepto Bismal and castor Oil and etc.

The millenials have their own stuff, its just not iurour stuff. Fabric softener is stupid anyway, I have never used it.
Title: Re: 'Millennials don’t like fabric softener': sales fall 26 per cent
Post by: Cadman on December 20, 2016, 06:36:01 PM
There are several reasons fabric softener is on the decline, primarily because dryer sheets have taken over, but also the popularity of front loaders has meant that if you want to use it, you're dealing with a goey, cumbersome FS tray or dispenser that's going to clog up eventually. Plus, the FS of old had a job to do, and it wasn't to imbue your clothing and bedding with an overpowering perfume stench. Somewhere that memo got lost in the last 10 years.
Title: Re: 'Millennials don’t like fabric softener': sales fall 26 per cent
Post by: Debts_of_Despair on December 20, 2016, 06:40:48 PM
Only thing it is good for is making a mess of your washing machine.
Title: Re: 'Millennials don’t like fabric softener': sales fall 26 per cent
Post by: obstinate on December 20, 2016, 06:46:24 PM
We stopped using it after my son was born, because apparently it is bad for babies? I don't know the details, my wife made the decision. But we never really noticed the difference, so we never started back as he got older.
Title: Re: 'Millennials don’t like fabric softener': sales fall 26 per cent
Post by: Zikoris on December 20, 2016, 10:07:09 PM
Millennial, and I've never bought or used it. I'm not even sure HOW to use it, honestly. Heck, I barely even buy laundry soap - I'm finally just about to finish the big box I bought in July 2012.
Title: Re: 'Millennials don’t like fabric softener': sales fall 26 per cent
Post by: HappierAtHome on December 20, 2016, 10:11:43 PM
Millennial, and I've never bought or used it. I'm not even sure HOW to use it, honestly. Heck, I barely even buy laundry soap - I'm finally just about to finish the big box I bought in July 2012.

This, except I don't use laundry detergent AT ALL. A friend's husband who worked in a lab creating detergent said it didn't do anything: I stopped using it as an experiment and yep! No need for it so far. A few years without detergent and counting.
Title: Re: 'Millennials don’t like fabric softener': sales fall 26 per cent
Post by: nnls on December 20, 2016, 10:17:57 PM
Millennial, and I've never bought or used it. I'm not even sure HOW to use it, honestly. Heck, I barely even buy laundry soap - I'm finally just about to finish the big box I bought in July 2012.

This, except I don't use laundry detergent AT ALL. A friend's husband who worked in a lab creating detergent said it didn't do anything: I stopped using it as an experiment and yep! No need for it so far. A few years without detergent and counting.

So you just use water?
Title: Re: 'Millennials don’t like fabric softener': sales fall 26 per cent
Post by: Daisy on December 20, 2016, 10:25:37 PM
I'm actually allergic to it. Developed an itchy rash from it when I stayed with a family member  that uses it. As soon as I brought my own detergent, rash went away. And the smell is way too strong!

Yay to millenials for not using fabric softener!
Title: Re: 'Millennials don’t like fabric softener': sales fall 26 per cent
Post by: HappierAtHome on December 20, 2016, 10:31:20 PM
Millennial, and I've never bought or used it. I'm not even sure HOW to use it, honestly. Heck, I barely even buy laundry soap - I'm finally just about to finish the big box I bought in July 2012.

This, except I don't use laundry detergent AT ALL. A friend's husband who worked in a lab creating detergent said it didn't do anything: I stopped using it as an experiment and yep! No need for it so far. A few years without detergent and counting.

So you just use water?

Yep! Everything appears to get just as clean as it did before. Stuff that is difficult to get clean (yellowing of white shirts, grrrr) is just as difficult to get clean as it was before.
Title: Re: 'Millennials don’t like fabric softener': sales fall 26 per cent
Post by: cchrissyy on December 20, 2016, 10:52:16 PM
I'm 30-something and do laundry for a family of 4 and have literally never bought fabric softener. Or dryer sheets for that matter.
Title: Re: 'Millennials don’t like fabric softener': sales fall 26 per cent
Post by: marty998 on December 21, 2016, 12:11:45 AM
Millennial, and I've never bought or used it. I'm not even sure HOW to use it, honestly. Heck, I barely even buy laundry soap - I'm finally just about to finish the big box I bought in July 2012.

This, except I don't use laundry detergent AT ALL. A friend's husband who worked in a lab creating detergent said it didn't do anything: I stopped using it as an experiment and yep! No need for it so far. A few years without detergent and counting.

So you just use water?

Yep! Everything appears to get just as clean as it did before. Stuff that is difficult to get clean (yellowing of white shirts, grrrr) is just as difficult to get clean as it was before.

I can see you have never dealt with smelly, filthy, sweaty cricket undies before. Or football socks.

I need to empty an entire box of Cold Power to even start getting them clean.

You'll learn soon enough when that bub-to-be of yours is running up and down sporting fields :D :D :D
Title: Re: 'Millennials don’t like fabric softener': sales fall 26 per cent
Post by: mustachepungoeshere on December 21, 2016, 12:12:11 AM
Millennial, and I've never bought or used it. I'm not even sure HOW to use it, honestly. Heck, I barely even buy laundry soap - I'm finally just about to finish the big box I bought in July 2012.

This, except I don't use laundry detergent AT ALL. A friend's husband who worked in a lab creating detergent said it didn't do anything: I stopped using it as an experiment and yep! No need for it so far. A few years without detergent and counting.

So you just use water?

Yep! Everything appears to get just as clean as it did before. Stuff that is difficult to get clean (yellowing of white shirts, grrrr) is just as difficult to get clean as it was before.

This is interesting. Do you think baby will change things?
Title: Re: 'Millennials don’t like fabric softener': sales fall 26 per cent
Post by: HappierAtHome on December 21, 2016, 12:17:38 AM
This is interesting. Do you think baby will change things?

I imagine we'll need to wash with hot water and detergent to feel like cloth nappies are actually getting clean. Apart from the poop issue... well, I drop food on myself a lot and in recent months have vomited on myself an astonishing number of times, and everything comes out.

I do use a grease stain remover if I get oil on myself somehow.

I'm open-minded about potentially needing to use detergent again for kids.

I can see you have never dealt with smelly, filthy, sweaty cricket undies before. Or football socks.

I need to empty an entire box of Cold Power to even start getting them clean.

You'll learn soon enough when that bub-to-be of yours is running up and down sporting fields :D :D :D

Ew. Sounds like the baby will be learning to do his own laundry at a young age (I did my own laundry from 12, it's not that hard).

TBH I'm kinda expecting a nerdy and non-sporty kid, based on combining the genes of two nerdy and non-sporty parents. But if he's sporty, I'll get tips from you on how to get those cricket undies clean ;-)
Title: Re: 'Millennials don’t like fabric softener': sales fall 26 per cent
Post by: Villanelle on December 21, 2016, 03:37:18 AM
I use dryer sheets for my bedding, and I use half a sheet per load.  I do like the way it makes my sheets feel.  A box of the dryer sheets will last more than a year for me.  (I don't remember to use one every time.)

I don't use it for anything.  DH's uniforms are specifically not to be washed with softener of any kind (due to the flammability). 

I don't think most millennials are using eco friendly products and line drying like the guy quoted in the OP's article.  So it's entirely possible that there could be market potential. I'm thinking of commercials that target working moms, exploiting the guilt they often have over not being there for their kids.  "It's like a hug when you can't be there to give him one in person!  Wrap your kid in love; wrap your kid in [Fabric Softener Name]!".
Title: Re: 'Millennials don’t like fabric softener': sales fall 26 per cent
Post by: Linea_Norway on December 21, 2016, 04:37:59 AM
When I started living on myself, I bought fabric softener, because I had to find out about everything. It does make a difference on towels that are dried on the washing lines. They get a lot softer. The alternative is shaking the towers after drying them, like I do today. I soon afterwards stopped using softener.
I think that bed sheets smell very nice when dried outside. I do that often in the summer half of the year and then I also accept that the towers aren't so soft as in the winter. In the winter I don't put any sheets in the dryer. The sheets just don't have any smell when washed. I also try to use little detergent of the cheapest brand. But I have noticed that when I combine using very little detergent and low washing temperature, that smelly clothes don't get clean.
Title: Re: 'Millennials don’t like fabric softener': sales fall 26 per cent
Post by: tarheeldan on December 21, 2016, 05:16:50 AM
No fabric softener, no dryer sheets. Wash comes out just fine :-)
Title: Re: 'Millennials don’t like fabric softener': sales fall 26 per cent
Post by: Villanelle on December 21, 2016, 05:27:07 AM
When I started living on myself, I bought fabric softener, because I had to find out about everything. It does make a difference on towels that are dried on the washing lines. They get a lot softer. The alternative is shaking the towers after drying them, like I do today. I soon afterwards stopped using softener.
I think that bed sheets smell very nice when dried outside. I do that often in the summer half of the year and then I also accept that the towers aren't so soft as in the winter. In the winter I don't put any sheets in the dryer. The sheets just don't have any smell when washed. I also try to use little detergent of the cheapest brand. But I have noticed that when I combine using very little detergent and low washing temperature, that smelly clothes don't get clean.

Using fabric softener/dry sheets on towels coats them and makes them less absorbent, or at least that's what my mother always told me. 
Title: Re: 'Millennials don’t like fabric softener': sales fall 26 per cent
Post by: GuitarStv on December 21, 2016, 05:46:27 AM
I wash everything on cold and line dry.  I used fabric softener for a while in university when I started washing clothing because it seemed like what you were supposed to do.  One of my roommates said that there's no difference between using it and not, so I tried without.  He was right.  Never used it since.
Title: Re: 'Millennials don’t like fabric softener': sales fall 26 per cent
Post by: NoStacheOhio on December 21, 2016, 06:05:40 AM
I don't know, growing up, my mother only used detergent for laundry, so that was how I learned to do laundry. My wife likes dryer sheets, but I'm not really sure if they actually make a difference. I go with it, because she likes it, but we've never used softener. The whole concept of it just seems odd to me.
Title: Re: 'Millennials don’t like fabric softener': sales fall 26 per cent
Post by: Linea_Norway on December 21, 2016, 06:41:46 AM
I don't know, growing up, my mother only used detergent for laundry, so that was how I learned to do laundry. My wife likes dryer sheets, but I'm not really sure if they actually make a difference. I go with it, because she likes it, but we've never used softener. The whole concept of it just seems odd to me.

I think the sheets just give a fresh odour to the laundry. Without it, it just doesn't scent. Although, when I bought a new washing machine, we got some packs of washing detergent with it. One of them, for white fabric, gives the laundry a perfumed scent.
Title: Re: 'Millennials don’t like fabric softener': sales fall 26 per cent
Post by: I'm a red panda on December 21, 2016, 07:44:55 AM
There are several reasons fabric softener is on the decline, primarily because dryer sheets have taken over, but also the popularity of front loaders has meant that if you want to use it, you're dealing with a goey, cumbersome FS tray or dispenser that's going to clog up eventually. Plus, the FS of old had a job to do, and it wasn't to imbue your clothing and bedding with an overpowering perfume stench. Somewhere that memo got lost in the last 10 years.

Aren't dryer sheets a form of fabric softener?  They certainly help to cut the static.

If they aren't, then I guess count me in as a millenial who has never used fabric softener.  Although I only use dryer sheets for very specific loads; otherwise I use felt dryer balls.
Title: Re: 'Millennials don’t like fabric softener': sales fall 26 per cent
Post by: GuitarStv on December 21, 2016, 08:12:29 AM
You don't need chemicals to cut static, you need to stop using a drying machine.  :P
Title: Re: 'Millennials don’t like fabric softener': sales fall 26 per cent
Post by: I'm a red panda on December 21, 2016, 08:14:37 AM
You don't need chemicals to cut static, you need to stop using a drying machine.  :P

It was -30 when I did laundry this weekend. I'm not hanging things to dry outside.
Title: Re: 'Millennials don’t like fabric softener': sales fall 26 per cent
Post by: gaja on December 21, 2016, 08:19:08 AM
I think there are three aspects here; health, environment and fashion.

1) There is an increasing number of people who avoid perfumes and scented stuff. Some are, or claim to be, allergic/sensitive, while other people just don't like the smell. Also, more and more workplaces are "perfume free". In the US, it looks like a workplace policy against perfumes is something you can demand under the ADA regulations. Quitting fabric softener is an easy way to avoid unnecessary scents.

2) Environmental organizations and people speaking from the environmental side (bloggers, etc) have put fabric softener on the list of "unnecessary chemicals you should avoid", and often suggest using vinegar and/or baking soda instead. It is an easy way to get a good conscience.

3) I can't find the article now, but I have read something on how the lack of perfume and scented products now is starting to be a sign of class. "The stink of cheap fabric softener", or "those people that douse themselves in cheap perfume", are sentences I've heard from people who clearly define themselves as above working class.
Title: Re: 'Millennials don’t like fabric softener': sales fall 26 per cent
Post by: fattest_foot on December 21, 2016, 09:41:29 AM
Millennial, and I've never bought or used it. I'm not even sure HOW to use it, honestly. Heck, I barely even buy laundry soap - I'm finally just about to finish the big box I bought in July 2012.

This, except I don't use laundry detergent AT ALL. A friend's husband who worked in a lab creating detergent said it didn't do anything: I stopped using it as an experiment and yep! No need for it so far. A few years without detergent and counting.

So you just use water?

Yep! Everything appears to get just as clean as it did before. Stuff that is difficult to get clean (yellowing of white shirts, grrrr) is just as difficult to get clean as it was before.

This seems like similar logic to "I just rinse my dishes with water and call them clean." Hopefully you're not doing that as well. Just because you can't see bacteria doesn't mean they aren't there.
Title: Re: 'Millennials don’t like fabric softener': sales fall 26 per cent
Post by: Zikoris on December 21, 2016, 09:46:36 AM
Actually, do Tide Pods have fabric softener in them? I know they have a few different sections. Not that I actually buy them, because they're overpriced and would probably disintegrate before I got to use them all (minimal laundry household), but I've managed to get free samples quite a few times. I quite like the smell from using them.
Title: Re: 'Millennials don’t like fabric softener': sales fall 26 per cent
Post by: Spudd on December 21, 2016, 09:53:49 AM
Actually, do Tide Pods have fabric softener in them? I know they have a few different sections. Not that I actually buy them, because they're overpriced and would probably disintegrate before I got to use them all (minimal laundry household), but I've managed to get free samples quite a few times. I quite like the smell from using them.

Of course not, because then the company that makes them would lose fabric softener sales!
Title: Re: 'Millennials don’t like fabric softener': sales fall 26 per cent
Post by: BlueMR2 on December 21, 2016, 10:09:31 AM
My Mom always used fabric softener.  So, I also used it when I got my own place.  After awhile though, I wondered why...  I don't care if my clothes are soft.  So I quit using it and noticed no change.  Now I'm mad about all that wasted money!
Title: Re: 'Millennials don’t like fabric softener': sales fall 26 per cent
Post by: Rural on December 21, 2016, 10:27:15 AM
Millennial, and I've never bought or used it. I'm not even sure HOW to use it, honestly. Heck, I barely even buy laundry soap - I'm finally just about to finish the big box I bought in July 2012.

This, except I don't use laundry detergent AT ALL. A friend's husband who worked in a lab creating detergent said it didn't do anything: I stopped using it as an experiment and yep! No need for it so far. A few years without detergent and counting.

So you just use water?

Yep! Everything appears to get just as clean as it did before. Stuff that is difficult to get clean (yellowing of white shirts, grrrr) is just as difficult to get clean as it was before.

This seems like similar logic to "I just rinse my dishes with water and call them clean." Hopefully you're not doing that as well. Just because you can't see bacteria doesn't mean they aren't there.


The air I walk through has bacteria in it, too, and those get on my clothes. You can't sterilize your world, in other words, and in fact it's counterproductive to try. I can see reserving the real effort for things like cooking and eating utensils, which touch the food that goes inside the body, and worrying a whole lot less about clothing which only impacts the surface.
Title: Re: 'Millennials don’t like fabric softener': sales fall 26 per cent
Post by: I'm a red panda on December 21, 2016, 10:32:05 AM
Millennial, and I've never bought or used it. I'm not even sure HOW to use it, honestly. Heck, I barely even buy laundry soap - I'm finally just about to finish the big box I bought in July 2012.

This, except I don't use laundry detergent AT ALL. A friend's husband who worked in a lab creating detergent said it didn't do anything: I stopped using it as an experiment and yep! No need for it so far. A few years without detergent and counting.

So you just use water?

Yep! Everything appears to get just as clean as it did before. Stuff that is difficult to get clean (yellowing of white shirts, grrrr) is just as difficult to get clean as it was before.

This seems like similar logic to "I just rinse my dishes with water and call them clean." Hopefully you're not doing that as well. Just because you can't see bacteria doesn't mean they aren't there.

Isn't agitation the main way that clothes become clean? So I don't think rinsing the dishes is the right analogy; but scrubbing them.  And scrubbing dishes actually does clean them fairly well, even without a soap. Most soap isn't "antibacterial" anyhow; and those that are have generally been proven to be BS.
Title: Re: 'Millennials don’t like fabric softener': sales fall 26 per cent
Post by: Cadman on December 21, 2016, 11:02:00 AM
A closer analogy would be washing your hands without soap. Yes, you get them wet, but are they really clean?

I think people forget that washing clothes is a science, and skimping on agitation, detergent or water temp will have an effect. (note: FS doesn't help cleaning one bit, but can cut static cling).

You need good warm water (something above 110F is recommended...consider body temp is ~98.6 and dirt and oils are being transferred to those clothes with fibers around those temps). That warm water opens up those fibers so the surfacants in the detergent can get at the trapped soil. The hot water also helps activate the enzymes (remember, we lost out phosphates) so that they can break down the oils and fats. The mechanical action allows these soils to be extracted. With a traditional top load machine, the fats and oils rise to the surface and are spun out on rinse (again, those surfacants come to the rescue).

Obviously, there are cold water detergents (and have been for 50+ years), and these do have specially designed enzymes that activate at lower temps, but there are tradeoffs in washing ability, and I suspect additional optical brighteners have been added. Extended agitation time would help compensate here, but only to a point.

Back to the hand washing analogy, what's most effective? Holding them in water without rubbing? Applying soap and rubbing, but no water? Or the combination of all three?

Title: Re: 'Millennials don’t like fabric softener': sales fall 26 per cent
Post by: I'm a red panda on December 21, 2016, 11:22:05 AM
Quote
Back to the hand washing analogy, what's most effective? Holding them in water without rubbing? Applying soap and rubbing, but no water? Or the combination of all three?
Handwashing without soap is better than not doing it at all, by a lot. Soap helps.

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3037063/

The experiment did not control for how participants handwashed (they were told to do 'as you normally do') but I'd suspect holding in water with no rubbing does a lot less than water with rubbing.


 Also- soap and rubbing, but no water? Don't you just end up with soapy hands? What good does that do; you can't touch anything, your hands may be lighter in bacteria, but they aren't "clean" they are covered in soap...
Title: Re: 'Millennials don’t like fabric softener': sales fall 26 per cent
Post by: NoStacheOhio on December 21, 2016, 11:33:04 AM
Quote
Back to the hand washing analogy, what's most effective? Holding them in water without rubbing? Applying soap and rubbing, but no water? Or the combination of all three?
Handwashing without soap is better than not doing it at all, by a lot. Soap helps.

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3037063/

The experiment did not control for how participants handwashed (they were told to do 'as you normally do') but I'd suspect holding in water with no rubbing does a lot less than water with rubbing.


 Also- soap and rubbing, but no water? Don't you just end up with soapy hands? What good does that do; you can't touch anything, your hands may be lighter in bacteria, but they aren't "clean" they are covered in soap...

Yes, the rubbing action makes a significant difference in effectiveness.
Title: Re: 'Millennials don’t like fabric softener': sales fall 26 per cent
Post by: kobo1d on December 21, 2016, 11:40:06 AM
Yeah we just use dryer balls. Spend a few dollars once and you're good. Down with BIG LAUNDRY.
Title: Re: 'Millennials don’t like fabric softener': sales fall 26 per cent
Post by: pachnik on December 21, 2016, 11:41:09 AM
I was born at at the end of the baby boom and I've never used fabric softener.  I have lots of skin allergies so use just a bit of baby detergent to wash my clothes.  No dryer sheets either.  Not sure if dryer sheets are the same as fabric softener?   I also don't like strong smells and these kinds of products are usually loaded with them.
Title: Re: 'Millennials don’t like fabric softener': sales fall 26 per cent
Post by: Cadman on December 21, 2016, 11:47:03 AM
Quote
Back to the hand washing analogy, what's most effective? Holding them in water without rubbing? Applying soap and rubbing, but no water? Or the combination of all three?
Handwashing without soap is better than not doing it at all, by a lot. Soap helps.

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3037063/

The experiment did not control for how participants handwashed (they were told to do 'as you normally do') but I'd suspect holding in water with no rubbing does a lot less than water with rubbing.


 Also- soap and rubbing, but no water? Don't you just end up with soapy hands? What good does that do; you can't touch anything, your hands may be lighter in bacteria, but they aren't "clean" they are covered in soap...

Yeah, sorry if I wasn't clear, that was my point. You can be semi-effective with 2 out of 3, but to really clean, you need all three components.
Title: Re: 'Millennials don’t like fabric softener': sales fall 26 per cent
Post by: meghan88 on December 21, 2016, 12:48:39 PM
You don't need chemicals to cut static, you need to stop using a drying machine.  :P

It was -30 when I did laundry this weekend. I'm not hanging things to dry outside.

We have a couple of folding laundry racks that we set up in the living room.  Drying indoors also helps keep the place humidified.  Everything is dry by the next day, and - like GuitarStv says - there's no static cling.
Title: Re: 'Millennials don’t like fabric softener': sales fall 26 per cent
Post by: GuitarStv on December 21, 2016, 01:45:26 PM
You don't need chemicals to cut static, you need to stop using a drying machine.  :P

It was -30 when I did laundry this weekend. I'm not hanging things to dry outside.

We have a couple of folding laundry racks that we set up in the living room.  Drying indoors also helps keep the place humidified.  Everything is dry by the next day, and - like GuitarStv says - there's no static cling.

Stuff dries outside in -30 (freeze dries?) . . . it's just a lot less comfortable to stand out there and hang it.  When it's cold outside our forced air heating tends to rob the air of moisture, so hanging stuff in the house makes the home a little more humid and comfortable to live in.  It's win - win.
Title: Re: 'Millennials don’t like fabric softener': sales fall 26 per cent
Post by: Kitsune on December 21, 2016, 02:01:04 PM
But... fabric softener SMELLS (and smells are a migraine trigger for me...). Blech. WHYYYYYYY.

Also, it feels funky, messes with your waste water, makes your towels less absorbant, and coats your clothing in unnecessary chemicals. If you want to reduce static cling, stop over-drying your stuff (either hang-dry or machine-dry on lower heat for a TIMED cycle - the sensors for 'fully dry' will keep going a good 20 minutes too long, in ours). If you want them slightly softer, use a half-cup of vinegar in the rinse cycle of the washing machine (also helps with smells in clothing, if that's a concern). You can even add oilsand scents to the vinegar if you really want your clothes to smell like lavander or something.

"Millenials are't buying unnecessary things and sales are falling, oh, woe is industry" seems to be a popular article topic. Right alongside "Millenials have no money and need to find ways to save" (like, um, not buying unnecessary things), and "look at this millenial, saving money and having a house and all that on less than crazy hours of work, how is this possile??". It's like people can't link the 3 popular 'about millenials' article topics.
Title: Re: 'Millennials don’t like fabric softener': sales fall 26 per cent
Post by: HappierAtHome on December 21, 2016, 09:38:08 PM
Quote
Back to the hand washing analogy, what's most effective? Holding them in water without rubbing? Applying soap and rubbing, but no water? Or the combination of all three?
Handwashing without soap is better than not doing it at all, by a lot. Soap helps.

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3037063/

The experiment did not control for how participants handwashed (they were told to do 'as you normally do') but I'd suspect holding in water with no rubbing does a lot less than water with rubbing.


 Also- soap and rubbing, but no water? Don't you just end up with soapy hands? What good does that do; you can't touch anything, your hands may be lighter in bacteria, but they aren't "clean" they are covered in soap...

Yeah, sorry if I wasn't clear, that was my point. You can be semi-effective with 2 out of 3, but to really clean, you need all three components.

Your clothes must get significantly more dirty than mine do. And I'm not exposed to harmful bacteria (office job) so sterilising my clothes is FAR from necessary ;-)

The air I walk through has bacteria in it, too, and those get on my clothes. You can't sterilize your world, in other words, and in fact it's counterproductive to try. I can see reserving the real effort for things like cooking and eating utensils, which touch the food that goes inside the body, and worrying a whole lot less about clothing which only impacts the surface.

Yep. There are things that are worth cleaning extremely thoroughly. And things that are a waste of time and effort and in some cases, counterproductive (Australia is only now banning the use of certain antibacterials in hand soap that are already banned in the US...).
Title: Re: 'Millennials don’t like fabric softener': sales fall 26 per cent
Post by: GilbertB on December 25, 2016, 02:17:27 PM
After crawling for 12 hours in heavy fuel residue and used oils (25 year old machines) our work clothes NEED detergent!

On the other hand, when I clean my stuff at home, and the DW is not looking, I find that a little bit of  liquid dish detergent works just as well as a big swig of dedicated clothes washing liquid.

I've even stArted to add a few drops of dish detergent directly into the dish washer, does not make dishes cleaner, but the filter is far cleaner.
Title: Re: 'Millennials don’t like fabric softener': sales fall 26 per cent
Post by: Zikoris on December 27, 2016, 02:35:18 PM
Okay, so in the last two weeks this thread turned into a new job for me. We started discussing our 2012 box of laundry soap that's just about empty, and how it outlasted my boyfriend's old job. We bought said soap just before both of us started our jobs, and that box officially outlasted his job when he jumped ship in the summer. I'd been thinking about looking for a new job, and we started speculating on whether I could find one before the soap ran out. Well, lo and behold, I just accepted an offer! So I made this to celebrate:

(http://i.imgur.com/mDgNHP6.png)
Title: Re: 'Millennials don’t like fabric softener': sales fall 26 per cent
Post by: nnls on December 27, 2016, 02:48:44 PM
Okay, so in the last two weeks this thread turned into a new job for me. We started discussing our 2012 box of laundry soap that's just about empty, and how it outlasted my boyfriend's old job. We bought said soap just before both of us started our jobs, and that box officially outlasted his job when he jumped ship in the summer. I'd been thinking about looking for a new job, and we started speculating on whether I could find one before the soap ran out. Well, lo and behold, I just accepted an offer! So I made this to celebrate:

(http://i.imgur.com/mDgNHP6.png)

haha love it
Title: Re: 'Millennials don’t like fabric softener': sales fall 26 per cent
Post by: mustachepungoeshere on December 27, 2016, 03:24:13 PM
Congrats Zikoris, that's awesome!
Title: Re: 'Millennials don’t like fabric softener': sales fall 26 per cent
Post by: MrsDinero on December 27, 2016, 03:27:56 PM
I thought of this thread when I saw a Downy commercial trying to rebrand itself as a "fabric conditioner".
Title: Re: 'Millennials don’t like fabric softener': sales fall 26 per cent
Post by: golden1 on December 29, 2016, 11:38:43 AM
Yeah I stopped buying fabric softener a few years back.  Waste of money. 
Title: Re: 'Millennials don’t like fabric softener': sales fall 26 per cent
Post by: MMMaybe on January 01, 2017, 03:26:55 AM
Fabric softener is optional, generally speaking. I use baking soda or washing soda to soften the water and increase the effectiveness of the detergent. Vinegar as a final rinse, is fine.

I don't do cold washes though. Washing at under 60 degrees does leave certain nasty bugs alive, such as E.coli. So loads which include underwear and bedlinen/towels/kitchen stuff should go on a hot wash.

Having spent a lot of time living in hot climates, I also noticed that clothes were coming out of the cold wash smelling less than fresh. So YMMV.
Title: Re: 'Millennials don’t like fabric softener': sales fall 26 per cent
Post by: GuitarStv on January 01, 2017, 01:23:45 PM
Having spent a lot of time living in hot climates, I also noticed that clothes were coming out of the cold wash smelling less than fresh. So YMMV.

I've washed exclusively with cold water for years now, and for a great many of those years I've been washing thick, sweaty judo and jiu-jitsu gis.  The only way that I could get stuff to smell clean with a single wash was to pre-soak really stinky stuff for about two hours in the washing machine with Oxy-Clean and detergent before running the cycle.
Title: Re: 'Millennials don’t like fabric softener': sales fall 26 per cent
Post by: BlueMR2 on January 02, 2017, 12:55:55 PM
Maybe my uh, sweat, don't stink...  :-)  Cold wash comes out just as clean smelling as warm.

Maybe you've got really bad water?
Title: Re: 'Millennials don’t like fabric softener': sales fall 26 per cent
Post by: Dumb blonde on January 03, 2017, 09:20:04 AM
I'm 47, I have raised 3 kids (youngest is 17) and I have NEVER used fabric softener. Of drying sheets for that matter. I never even heard of them before I lived in Canada as an expat (I'm from the Netherlands). I have very sensitive skin and I wash all clothes with a very soft, almost odorless detergent. Everything is clean, smells good and is soft enough. :-)
Title: Re: 'Millennials don’t like fabric softener': sales fall 26 per cent
Post by: Linea_Norway on January 04, 2017, 07:50:57 AM
I'm 47, I have raised 3 kids (youngest is 17) and I have NEVER used fabric softener. Of drying sheets for that matter. I never even heard of them before I lived in Canada as an expat (I'm from the Netherlands). I have very sensitive skin and I wash all clothes with a very soft, almost odorless detergent. Everything is clean, smells good and is soft enough. :-)

It used to be for sale in the Netherlands as well, because I used it during my years as a student when I didn't know better.
Title: Re: 'Millennials don’t like fabric softener': sales fall 26 per cent
Post by: frugalsurfer on January 11, 2017, 02:42:49 PM
Fabric softener is optional, generally speaking. I use baking soda or washing soda to soften the water and increase the effectiveness of the detergent. Vinegar as a final rinse, is fine.

I don't do cold washes though. Washing at under 60 degrees does leave certain nasty bugs alive, such as E.coli. So loads which include underwear and bedlinen/towels/kitchen stuff should go on a hot wash.

Having spent a lot of time living in hot climates, I also noticed that clothes were coming out of the cold wash smelling less than fresh. So YMMV.

The only time in my life when I've used a hot wash is for sheets once when I had a skin infection.

99.9% of the time a regular cold wash is perfect for your clothes, including sheets and towels, plus it's better for the environment and your wallet.

Air dry in the sun in your worried about hygiene, especially for sheets. I also add a cup of white vinegar to my load to help clean and deoderise the fabric. I also leave my bed unmade (sheets folded back) with my windows open to allow fresh air and sunlight as that's better to help dry out any moisture and kill nasties.

I've never used fabric softener in my life, it's bogus. My clothes are soft, comfortable, fresh and they last for years just using regular greywater safe, plant-based washing liquid. I have shirts that I wear weekly which are 8+ years old and still neat and clean!

People are suckers. Read/listen to 'Predictably Irrational' by Dan Ariely to learn more about how we are tricked by marketing spin doctors into buying junk that we don't actually need.
Title: Re: 'Millennials don’t like fabric softener': sales fall 26 per cent
Post by: galliver on January 11, 2017, 04:07:19 PM
If you wash and dry without softener and machine-dry, can you comment on static cling? Do wool balls help?

We're currently using up some detergent with FS that we got from our (millennial, like us) friends that were moving away. Left to my own devices, I use plain detergent and warm water. I've read that oversudsing is a big problem in US laundry habits, so I try to be careful with that. I do use dryer sheets, as I grew up doing, but I've transitioned to only adding them to thin fabrics prone to static which I find very annoying; we use (rubber) dryer balls on towels, sheets, jeans, hoodies, etc, but I felt like they were ripping up t-shirts. Since reading MMM I've started rack-drying most knits/sweaters, synthetics, and nicer clothes I want to last longer, but I'm unwilling to drape the apartment in underwear besides my hand-washed bras (I know some of you do. Kudos!)

We have shared coin-op laundry for the 10 units in the building, so the cost is the same regardless of the settings chosen; you could make an argument for the environment, but the water heater is working to keep the water at temp regardless of the setting you choose, so I'm pretty sure the impact of choosing warm rather than cold here is vanishingly small... What bugs me most about the setup is the dryers have a base setting of 80 mins for a dollar (you can then add at 20min/25c) The towels, etc sometimes need all that time, but a washer-sized load of tees and undies does not. I'll occasionally swap out loads mid-cycle (and maybe add 20min), but that's a hassle to keep track of and takes more consecutive time...
Title: Re: 'Millennials don’t like fabric softener': sales fall 26 per cent
Post by: SpeedReader on February 11, 2017, 03:21:57 PM
I've been using homemade laundry detergent (1 bar grated Fels-Naptha soap, 1 cup borax, 1 cup washing soda) and for fabric softener use vinegar with a bit of essential oil put in the jug.  (Shake before use to distribute.)  My towels are more absorbent and everything seems fresher.  As a plus, the laundry room smells pleasantly of the peppermint oil I used. 
Title: Re: 'Millennials don’t like fabric softener': sales fall 26 per cent
Post by: deborah on February 13, 2017, 02:00:34 AM
When I used to work in pantyhose and wore skirts, unless I used fabric softener, everything would cling, but I only ever used it for those clothes (and it worked).  But I solved the problem by ceasing to wear skirts and not wearing pantyhose, and haven't used fabric softener for many years. I hated pantyhose!

Like many (it used to be all) Australians, I line dry, and I actually don't own a dryer, so no dryer sheets for me!
Title: Re: 'Millennials don’t like fabric softener': sales fall 26 per cent
Post by: Miss Unleaded on February 13, 2017, 05:56:16 AM
I'm Gen X (age 43) and have never used it either.  It doesn't makes clothes any cleaner so why bother using it? Also I also have allergic reactions to some laundry detergents. And I prefer scratchy towels.  But for me it has always been primarily an environmental and economic matter.

I don't use dryer sheets for the same reason.
Title: Re: 'Millennials don’t like fabric softener': sales fall 26 per cent
Post by: Lews Therin on February 13, 2017, 06:02:07 AM
I'm a millennial (26).. I think...

I have bought a box of dryer sheets.... but it's still going strong 4 years later.

I literally cannot notice the difference if it's been used or not. At this point I'm just running out the box as I'm tired of seeing it!
Title: Re: 'Millennials don’t like fabric softener': sales fall 26 per cent
Post by: BlueHouse on February 13, 2017, 07:29:37 AM

This seems like similar logic to "I just rinse my dishes with water and call them clean." Hopefully you're not doing that as well. Just because you can't see bacteria doesn't mean they aren't there.

Curious as to whether you use toilet paper or if you take a full shower after every trip to the toilet.
Title: Re: 'Millennials don’t like fabric softener': sales fall 26 per cent
Post by: iris lily on February 21, 2017, 11:38:50 AM
Ths thread is timely.

Last week we went to Walmart. We never go to Walmart, but a friend recoomeded DH go there to get a specific item.  As we walked through the aisle someone handed me a sample it was some kind of laundry smelling freebie thing.

I thought what the hell, I will try this. I put a few of the beads in laundry.

Boy is it smelly! It smells like all of the thrift stores are used but especially Goodwill. Now I know where that smell comes from, most of the donated clothes must be freshly laundered and with  this smelly junk.

I have nothing against thrift stores I have shopped them for decades. But I have never liked the smell.
Title: Re: 'Millennials don’t like fabric softener': sales fall 26 per cent
Post by: dragoncar on February 22, 2017, 05:06:18 PM
We don't typically wash anything with dangerous bacteria, so I use very little detergent.  Like half the bottom line and everything seems fine.  I do like to use a little, as it certainly does help remove oils.  If I was washing diapers, you know I'd be using detergent, hot water and bleach.

This discussion sort of falls into the "do we really need soap" category, where yeah you can live without it but the cost and environmental impact is so minimal it doesn't hurt to use it sparingly.
Title: Re: 'Millennials don’t like fabric softener': sales fall 26 per cent
Post by: Linea_Norway on February 24, 2017, 02:20:21 AM
My uncle, who is a sales person, once sold my mother some "magic" discs. If you put these into your washing machine, you could use much less detergent and your laundry would still get clean. My mother trusted her sister (my uncle's wife) in telling her that the discs really worked.

And of course they worked, because people in general use too much detergent anyway. It still worked when my mother didn't use the discs anymore.

When I was a student, I used to buy the el cheapo washing detergent and combined that with using a minimum amount of detergent, combined with low washing temperature. That did not work. Clothes came out smelling of sweat. You need to either increase temperature, use more detergent or use better quality detergent.
Nowadays I still use el cheapo detergent, because I still it is secretly the same stuff as the more expensive detergent. But I have increased the water temperature a bit. Some modern washing machines today actually use lower temperatures than you choose on the machine. This to get a better energy score. So I now use 40C instead of 30C. This gets most laundry clean.
Title: Re: 'Millennials don’t like fabric softener': sales fall 26 per cent
Post by: dragoncar on February 24, 2017, 11:01:06 AM
My uncle, who is a sales person, once sold my mother some "magic" discs. If you put these into your washing machine, you could use much less detergent and your laundry would still get clean. My mother trusted her sister (my uncle's wife) in telling her that the discs really worked.

And of course they worked, because people in general use too much detergent anyway. It still worked when my mother didn't use the discs anymore.

When I was a student, I used to buy the el cheapo washing detergent and combined that with using a minimum amount of detergent, combined with low washing temperature. That did not work. Clothes came out smelling of sweat. You need to either increase temperature, use more detergent or use better quality detergent.
Nowadays I still use el cheapo detergent, because I still it is secretly the same stuff as the more expensive detergent. But I have increased the water temperature a bit. Some modern washing machines today actually use lower temperatures than you choose on the machine. This to get a better energy score. So I now use 40C instead of 30C. This gets most laundry clean.

There is a difference between detergents, but as you mention cheap doesn't necessarily mean bad.  So if you are trying one cheapo brand that isn't working well, try to find the house-labeled Tide (or whatever).  Really, I've seen the tests that show Tide is the bestest.  I'm willing to pay a bit more for it (still only on sale) and use a lot less than get something really bad and have to use more.
Title: Re: 'Millennials don’t like fabric softener': sales fall 26 per cent
Post by: GuitarStv on February 24, 2017, 11:29:31 AM
We don't typically wash anything with dangerous bacteria, so I use very little detergent.

I can just imagine the large piles of dangerous bacteria contaminated clothing stashed around your house.  Splurge a little dragoncar, use that tiny bit extra of detergent.
Title: Re: 'Millennials don’t like fabric softener': sales fall 26 per cent
Post by: Kaspian on February 24, 2017, 12:35:05 PM
People who have a hard time getting whites to actually appear their original white should occasionally use a tiny bit of bluing in the wash.  Bluing is something all of our great grandparents knew about but has slowly fell by the wayside. 

Here's an example:
http://mrsstewart.com/ (http://mrsstewart.com/)

For eco-folks, there shouldn't be too much worry--it's an extremely fine iron powder dissolved in water.

A small bottle should last you decades because you only use 1/8 of a teaspoon very occasionally when whites look yellow.  You can also use it to restore a bit of blue color to faded jeans.

Read more at:  http://lifehacker.com/keep-white-clothes-whiter-with-bluing-liquid-1633760416 (http://lifehacker.com/keep-white-clothes-whiter-with-bluing-liquid-1633760416)
Title: Re: 'Millennials don’t like fabric softener': sales fall 26 per cent
Post by: iris lily on February 25, 2017, 02:20:13 PM
But soes bluing work on non-natural fabrics?
I, sure it s good foe cotton, but polyester?
Title: Re: 'Millennials don’t like fabric softener': sales fall 26 per cent
Post by: Rural on February 25, 2017, 02:33:48 PM
But soes bluing work on non-natural fabrics?
I, sure it s good foe cotton, but polyester?


In my experience, that varies. Bluing always works on cotton, linen, and wool. It works on some nylons and maybe on some polyesters, but not all.  If I recall correctly, it doesn't work on rayon at all.
Title: Re: 'Millennials don’t like fabric softener': sales fall 26 per cent
Post by: deborah on February 27, 2017, 04:33:21 PM
That sounds odd, since rayon is sometimes called a natural fibre, as it is cellulose, and therefore it should react the same way to blueing.
Title: Re: 'Millennials don’t like fabric softener': sales fall 26 per cent
Post by: Kaydedid on July 06, 2017, 04:07:25 PM
Neither my mother (baby boomer) nor I ever used fabric softener, because allergies.  Although dryer sheets don't seem to cause the same problem?
We did have to start disinfecting our wash using the hot dryer setting, because we get dirty poopy enema towels daily from my son.  And it's not worth waiting and doing a full load of just the towels, because they reek.
From doing this I found out you need the dryer to actually disinfect laundry.  The hot water doesn't get or stay hot enough, and the soap + agitation isn't enough either.  And if you have something germy in your clothes, you should wash your hands after transferring the wash to the dryer.

Sent from my SM-G930V using Tapatalk

Title: Re: 'Millennials don’t like fabric softener': sales fall 26 per cent
Post by: nnls on July 06, 2017, 09:47:35 PM
Neither my mother (baby boomer) nor I ever used fabric softener, because allergies.  Although dryer sheets don't seem to cause the same problem?
We did have to start disinfecting our wash using the hot dryer setting, because we get dirty poopy enema towels daily from my son.  And it's not worth waiting and doing a full load of just the towels, because they reek.
From doing this I found out you need the dryer to actually disinfect laundry.  The hot water doesn't get or stay hot enough, and the soap + agitation isn't enough either.  And if you have something germy in your clothes, you should wash your hands after transferring the wash to the dryer.

Sent from my SM-G930V using Tapatalk

A lot of people don't have dryers, are you saying their clothes aren't properly clean?
Title: Re: 'Millennials don’t like fabric softener': sales fall 26 per cent
Post by: Kaydedid on July 06, 2017, 09:59:18 PM
Neither my mother (baby boomer) nor I ever used fabric softener, because allergies.  Although dryer sheets don't seem to cause the same problem?
We did have to start disinfecting our wash using the hot dryer setting, because we get dirty poopy enema towels daily from my son.  And it's not worth waiting and doing a full load of just the towels, because they reek.
From doing this I found out you need the dryer to actually disinfect laundry.  The hot water doesn't get or stay hot enough, and the soap + agitation isn't enough either.  And if you have something germy in your clothes, you should wash your hands after transferring the wash to the dryer.

Sent from my SM-G930V using Tapatalk

A lot of people don't have dryers, are you saying their clothes aren't properly clean?
Depends on what you mean by clean.  Personally, clean refers to free of dirt and visible particles, while sanitized means free of the vast majority undesirable microbial life.  So, by that definition, their clothes are definitely clean but not sanitized.  And for 95% of us, clean laundry is just fine.  When washing poopy towels from a toddler who spends way more time than average in healthcare facilities, sanitized is the way to go.

Sent from my SM-G930V using Tapatalk

Title: Re: 'Millennials don’t like fabric softener': sales fall 26 per cent
Post by: dragoncar on July 07, 2017, 01:16:48 AM
Neither my mother (baby boomer) nor I ever used fabric softener, because allergies.  Although dryer sheets don't seem to cause the same problem?
We did have to start disinfecting our wash using the hot dryer setting, because we get dirty poopy enema towels daily from my son.  And it's not worth waiting and doing a full load of just the towels, because they reek.
From doing this I found out you need the dryer to actually disinfect laundry.  The hot water doesn't get or stay hot enough, and the soap + agitation isn't enough either.  And if you have something germy in your clothes, you should wash your hands after transferring the wash to the dryer.

Sent from my SM-G930V using Tapatalk

A lot of people don't have dryers, are you saying their clothes aren't properly clean?
Depends on what you mean by clean.  Personally, clean refers to free of dirt and visible particles, while sanitized means free of the vast majority undesirable microbial life.  So, by that definition, their clothes are definitely clean but not sanitized.  And for 95% of us, clean laundry is just fine.  When washing poopy towels from a toddler who spends way more time than average in healthcare facilities, sanitized is the way to go.

Sent from my SM-G930V using Tapatalk

Bleach. 
Title: Re: 'Millennials don’t like fabric softener': sales fall 26 per cent
Post by: GilbertB on July 07, 2017, 04:21:03 AM
Neither my mother (baby boomer) nor I ever used fabric softener, because allergies.  Although dryer sheets don't seem to cause the same problem?
We did have to start disinfecting our wash using the hot dryer setting, because we get dirty poopy enema towels daily from my son.  And it's not worth waiting and doing a full load of just the towels, because they reek.
From doing this I found out you need the dryer to actually disinfect laundry.  The hot water doesn't get or stay hot enough, and the soap + agitation isn't enough either.  And if you have something germy in your clothes, you should wash your hands after transferring the wash to the dryer.

Sent from my SM-G930V using Tapatalk

A lot of people don't have dryers, are you saying their clothes aren't properly clean?
Depends on what you mean by clean.  Personally, clean refers to free of dirt and visible particles, while sanitized means free of the vast majority undesirable microbial life.  So, by that definition, their clothes are definitely clean but not sanitized.  And for 95% of us, clean laundry is just fine.  When washing poopy towels from a toddler who spends way more time than average in healthcare facilities, sanitized is the way to go.

Sent from my SM-G930V using Tapatalk

Bleach.
Laser from orbit.
Title: Re: 'Millennials don’t like fabric softener': sales fall 26 per cent
Post by: mustachepungoeshere on August 21, 2017, 08:25:05 PM
This story has just been revived.

'Psychologically scarred' millennials are killing countless industries -- this is what they like the least

https://www.businessinsider.com.au/millennials-are-killing-list-2017-8/?r=UK&IR=T#/#beer-2
Title: Re: 'Millennials don’t like fabric softener': sales fall 26 per cent
Post by: Zikoris on August 21, 2017, 10:13:39 PM
This story has just been revived.

'Psychologically scarred' millennials are killing countless industries -- this is what they like the least

https://www.businessinsider.com.au/millennials-are-killing-list-2017-8/?r=UK&IR=T#/#beer-2

Awesome, 19 things! Let's see how my innate killing powers are doing today:

1. Beer - I've never bought it.
2. Napkins - Don't think I've ever bought them.
3. "Breastaurants" - Never been to one. I used Hooters in Shanghai as a landmark for navigation purposes, but they didn't make any money off of that.
4. Cereal - I do buy this! I could do without, but my boyfriend likes to keep it around.
5. Golf - Never played anything but mini golf, and didn't enjoy it. Will not repeat.
6. Motorcycles - Oh hell no.
7. Home ownership - Zero interest.
8. Yogurt - Always hated it.
9. Soap bars - I use it if it's free or a gift, but don't buy it.
10. Diamond - HAHAHAHAHAHAHA no
11. Fabric softener - Never bought it..
12. Physical bank branches - Haven't been in one for about 10 years.
13. Department stores - Never go there.
14. Designer handbags - zero interest, received one once as a gift from someone who didn't know me very well, sold it
15. Gyms - Not my thing.
16. Home improvement stores - I buy lightbulbs there since my apartment is wired to only allow specific stupid ones that aren't available in normal stores. Otherwise, no.
17. Casual dining chains - Never go to them.
18. Football - Never had any interest.
19. Oil - I don't drive, so I guess not?
Title: Re: 'Millennials don’t like fabric softener': sales fall 26 per cent
Post by: JanetJackson on August 22, 2017, 10:43:26 AM
I'm right on the edge of millennialism and GenX (depending) and can agree with most of this list.

1. Beer - I really do not like beer.
2. Napkins - Like paper napkins?  Never bought.
3. "Breastaurants" - My uncle took me to Hooters when he was babysitting me as a kid because he couldn't figure out what kids liked to do.  He was hilarious and was never allowed to babysit me again.  Ha.
4. Cereal - Never bought.
5. Golf - Pay a lot to get REALLY FRUSTRATED, have to dress a certain way, and get sunburnt?  No.
6. Motorcycles - Nope.
7. Home ownership - I have done this.  It was nice, but now I rent.
8. Yogurt - Yeah, that's gross.
9. Soap bars - I make my own soap, so I do use bars.
10. Diamond - I would never buy a diamond, and would insist anyone who offered me one spend their money in a better way.
11. Fabric softener - I bought this ONCE on accident thinking it was detergent.
12. Physical bank branches - Even when these existed, I avoided it AT ALL COSTS.
13. Department stores - Like... Sears?  No.
14. Designer handbags - I have purchased a Coach bag at the thrift shop and resold it on ebay, if that counts?
15. Gyms - Very much my thing.  I will spend my money here, within reason.
16. Home improvement stores - Dependent..?
17. Casual dining chains - I don't know what this means?  Like TGI Fridays?  BARF.
18. Football - Not interested.
19. Oil - I guess since a drive a car, yes?....
Title: Re: 'Millennials don’t like fabric softener': sales fall 26 per cent
Post by: pachnik on August 22, 2017, 11:40:58 AM
I'm right on the edge of millennialism and GenX (depending) and can agree with most of this list.

1. Beer - I really do not like beer.
2. Napkins - Like paper napkins?  Never bought.
3. "Breastaurants" - My uncle took me to Hooters when he was babysitting me as a kid because he couldn't figure out what kids liked to do.  He was hilarious and was never allowed to babysit me again.  Ha.
4. Cereal - Never bought.
5. Golf - Pay a lot to get REALLY FRUSTRATED, have to dress a certain way, and get sunburnt?  No.
6. Motorcycles - Nope.
7. Home ownership - I have done this.  It was nice, but now I rent.
8. Yogurt - Yeah, that's gross.
9. Soap bars - I make my own soap, so I do use bars.
10. Diamond - I would never buy a diamond, and would insist anyone who offered me one spend their money in a better way.
11. Fabric softener - I bought this ONCE on accident thinking it was detergent.
12. Physical bank branches - Even when these existed, I avoided it AT ALL COSTS.
13. Department stores - Like... Sears?  No.
14. Designer handbags - I have purchased a Coach bag at the thrift shop and resold it on ebay, if that counts?
15. Gyms - Very much my thing.  I will spend my money here, within reason.
16. Home improvement stores - Dependent..?
17. Casual dining chains - I don't know what this means?  Like TGI Fridays?  BARF.
18. Football - Not interested.
19. Oil - I guess since a drive a car, yes?....

#3 is priceless!   Not surprised he was never allowed to babysit you again. 

I am on the cusp of boomer and Generation X, so I do like/use 2, 4, 8, 9, 12 and 15.   
Title: Re: 'Millennials don’t like fabric softener': sales fall 26 per cent
Post by: dragoncar on August 22, 2017, 12:12:56 PM
These lists generally seem to be traditional implementations of things millenials still like, i.e. Businesses failin to adapt.  Millenials still like to work out, they just don't globogym.  They still like to drink, just not bud.  They still like bank accounts, just not going to the branch.  Juicing instead of smoothies.   And so on

There are a few legit things being killed by millenials, but most things are just given a twist.

Neither my mother (baby boomer) nor I ever used fabric softener, because allergies.  Although dryer sheets don't seem to cause the same problem?
We did have to start disinfecting our wash using the hot dryer setting, because we get dirty poopy enema towels daily from my son.  And it's not worth waiting and doing a full load of just the towels, because they reek.
From doing this I found out you need the dryer to actually disinfect laundry.  The hot water doesn't get or stay hot enough, and the soap + agitation isn't enough either.  And if you have something germy in your clothes, you should wash your hands after transferring the wash to the dryer.

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A lot of people don't have dryers, are you saying their clothes aren't properly clean?
Depends on what you mean by clean.  Personally, clean refers to free of dirt and visible particles, while sanitized means free of the vast majority undesirable microbial life.  So, by that definition, their clothes are definitely clean but not sanitized.  And for 95% of us, clean laundry is just fine.  When washing poopy towels from a toddler who spends way more time than average in healthcare facilities, sanitized is the way to go.

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Bleach.
Laser from orbit.

It's the only way to be sure
Title: Re: 'Millennials don’t like fabric softener': sales fall 26 per cent
Post by: godofcoffee on August 22, 2017, 01:51:44 PM
These lists generally seem to be traditional implementations of things millenials still like, i.e. Businesses failin to adapt.  Millenials still like to work out, they just don't globogym.  They still like to drink, just not bud.  They still like bank accounts, just not going to the branch.  Juicing instead of smoothies.   And so on

There are a few legit things being killed by millenials, but most things are just given a twist.

Definitely know what you mean, but I think (a) these articles are basically fun clickbait so that millennials like myself can read them and say "yeah! I never eat yogurt!", and (b) while fundamentally millennials are humans and therefore drink/exercise/use money, I think there are definitely a lot of meaningful shifts here, including a rejection of many markers of Boomer masscult like golf, department stores, and designer handbags.

Fabric softener is still the funniest one, because nobody I know understands why they need it or how it works :)
Title: Re: 'Millennials don’t like fabric softener': sales fall 26 per cent
Post by: mamagoose on August 22, 2017, 01:54:44 PM
Lists are fun!

1. Beer - Outgrew this.
2. Napkins - Nope, paper towels do the job just fine.
3. "Breastaurants" - These are fun to bring toddlers to because they provide hula hoops. But not usually my first choice.
4. Cereal - Ate some today, but prefer oatmeal.
5. Golf - Tried it once. I'd be down to pay to drive the cart around and goof off, without having to abide by the dress code and rules.
6. Motorcycles - More of a moped person.
7. Home ownership - Keeping the dream alive!
8. Yogurt - Not in the budget or dietary preference anymore.
9. Soap bars - Gets into the ridges of my ring, so liquid soap is my choice.
10. Diamond - Won't be buying one to replace the current ones if lost.
11. Fabric softener - never used it.
12. Physical bank branches - Maybe once a year.
13. Department stores - Racking my brain trying to remember the last time I shopped in one. A few years ago to buy a cheapo replacement wedding band for my husband.
14. Designer handbags - until a designer comes out with a durable, functional and stylish backpack purse, practicality wins here.
15. Gyms - I use it almost daily, this one is a keeper. But not the LA Fitness type, we're a YMCA family.
16. Home improvement stores - See #7.
17. Casual dining chains - Nope. Once I started seeing their same food (TGIFriday's appetizers) for sale in Walmart freezers, it became clear they are glorified microwaves with tacky decorations.
18. Football - Never liked it. Good way to make extra $ in college by selling my student tickets.
19. Oil - Somewhat, driving an electric vehicle but still use a bunch of plastic and fly in airplanes occasionally.
Title: Re: 'Millennials don’t like fabric softener': sales fall 26 per cent
Post by: ATR on August 22, 2017, 03:31:21 PM
millennial here. here  goes...

1. Beer - Hate it.
2. Napkins - I have a giant pack for holiday time when we have tons of people over. Purchased about once a year.
3. "Breastaurants" - NOPE.
4. Cereal - only when the niece and nephew come to town. I make my own granola bars/healthy breakfast muffins/eat whole nuts instead.
5. Golf - played as a kid; not at the moment but would be helpful for business purposes.
6. Motorcycles - definitely no.
7. Home ownership - Yup! And loving it.
8. Yogurt - almost every day but never flavored AKA overly-sugared.
9. Soap bars - strictly liquid castille soap. works better and goes a loooooong way.
10. Diamond - yes and love them. the only jewelry i wear are my wedding rings. however, spent a whole lot less than basically all of my friends.
11. Fabric softener - also nope. im a borax girl.
12. Physical bank branches - almost never.
13. Department stores - also almost never. online deals are so much better.
14. Designer handbags - this one is a kind-of. i have a few nicer bags but all were bought at ridiculous discounts and have lasted for years.
15. Gyms - yoga classes only.
16. Home improvement stores - when we bought the townhouse, yes! now, almost never. order anything and everything online.
17. Casual dining chains - NOT EVEN IF IT WAS FREE. absolutely horrifying quality. basically plates of sugar, salt, and fat.
18. Football - LOVE. actually all sports.
19. Oil - I drive so yes.
Title: Re: 'Millennials don’t like fabric softener': sales fall 26 per cent
Post by: Michael in ABQ on August 22, 2017, 05:13:59 PM
Never used fabric softener or dryer sheets since I moved out on my own. We use All Free and Clear detergent (no optical brighteners, no perfumes, etc.) but several years ago my wife would make laundry detergent with shredded up Ivory soap and borax. Recently I had to borrow some laundry detergent to wash all my clothes during our one day back at a FOB during two weeks in the field for Army training. It had some fragrance that was rather annoying but after a few minutes in the 100 degree heat it just turned back to the smell of sunscreen and sweat.
Title: Re: 'Millennials don’t like fabric softener': sales fall 26 per cent
Post by: GuitarStv on August 22, 2017, 06:10:45 PM
I was born in '81 which is technically a millennial by most definitions I've heard.

1. Beer - is great!  I'll have a beer every couple months.
2. Napkins - Nope.
3. "Breastaurants" - Nope
4. Cereal - love it, but too expensive.  Also, becoming older means that all of the cereal that I like is now prohibited (captain crunch, cinnamon toast crunch, frosted cheerios).
5. Golf - Like darts this isn't a sport, it's a game.  A game that people really try to overcomplicate.  My approach to golf was to use a 3 iron and putter for everything.  If you want the ball to go less far, just don't hit it as hard.  The idea of having to play a game of golf more than once a year is terrifying.
6. Motorcycles - nope.  (Kinda a stigma about them in our family - my dad lost his right leg in a motorcycle accident when I was five.)
7. Home ownership - Yep.  Paid it off last year.
8. Yogurt - I like plain yogurt.  I use greek yogurt instead of sourcream.
9. Soap bars - strictly liquid castille soap. works better and goes a loooooong way.
10. Diamond - I bought my wife a diamond ring.  If I was doing it again I would have gone with moisenite to be honest, but that was young and foolish infatuated GuitarStv.
11. Fabric softener - Nope.
12. Physical bank branches - Not if it can be avoided.
13. Department stores - Nope.
14. Designer handbags - I get a new backpack every ten or fifteen years when the old one gets holes in the bottom.
15. Gyms - BJJ, Boxing, Judo, Tae Kwon Do  . . . I've spent a lot of time and money on gyms in the past.  At the moment I'm getting everything done with my bike and some barbells in the basement.
16. Home improvement stores - when we bought the townhouse, yes! now, almost never. order anything and everything online.
17. Casual dining chains - NOT EVEN IF IT WAS FREE. absolutely horrifying quality. basically plates of sugar, salt, and fat.
18. Football - Nope.  But I get why you might like it.  Personally I can kill some time watching any sport that I've played competitively . . . so, combat sports, soccer, cycling, etc.
19. Oil - I could happily never drive again, but at the moment need to occasionally.
[/quote]
Title: Re: 'Millennials don’t like fabric softener': sales fall 26 per cent
Post by: mustachepungoeshere on August 22, 2017, 11:44:03 PM
9. Soap bars - Gets into the ridges of my ring, so liquid soap is my choice.

ಠ_ಠ
Title: Re: 'Millennials don’t like fabric softener': sales fall 26 per cent
Post by: chouchouu on August 23, 2017, 02:18:51 PM
Sunlight kills bacteria. I was given a free fabric softener sample years ago, still have it, might give it to a non millenial 😅

I use about a quarter of suggested detergent as my washing machine guy told me. They are so concentrated that is all that is needed. I have to use a bit more detergent for Dh as he is quite sweaty. The kids clothes often need stain remover and a higher temp. Everything is line dried, we have always line dried even when we lived in a tiny studio. I'm glad it's becoming popular in the US. Such a waste to use a dryer, bad for the environment and your pocket. 

I use bar soap but mostly just wash with water, despite walking around apparently covered in germs I do just fine.

We use cloth napkins but have paper napkins for larger parties. Smaller parties I put the cloth napkins out, people never use them, they are as pristine as the day I bought them.

Title: Re: 'Millennials don’t like fabric softener': sales fall 26 per cent
Post by: A Definite Beta Guy on August 25, 2017, 08:00:24 AM
Here's an empty list if anyone just wants to copy-paste:

Quote
1. Beer
2. Napkins
3. "Breastaurants" 
4. Cereal
5. Golf
6. Motorcycles
7. Home ownership
8. Yogurt
9. Soap bars
10. Diamond
11. Fabric softener
12. Physical bank branches
13. Department stores
14. Designer handbags
15. Gyms
16. Home improvement stores
17. Casual dining chains
18. Football
19. Oil


Some of my thoughts (late 80s Millennial):
1. Beer - "Beer" isn't homogenous. There's a difference between the mass-market offerings like Budweiser and the available craft beer option. Craft Beer options are still doing well, and the big players are getting into that market. Goose Island, for instance, has most of the top-rated Midwestern beeers around here, and Goose Island is an InBev company.
Spirits are also a lot better than they used to be. A lot of Millennials do drink wine, which I think is silly. Whiskey or beer for me. :)
2. Napkins - Don't need these unless company is over.
3. "Breastaurants"  - I have the internet. Also, a lot of places make good wings now, so these places don't have a commanding edge on really any front.
4. Cereal - I eat oatmeal. I think a lot of young people forego breakfast entirely (which is stupid, IMO).
5. Golf - Boring game, IMO. Can be expensive and takes a lot of time. I only know a single Millennial with this hobby.
6. Motorcycles - Most guys don't have the disposable income for this as a side hobby. I know a few guys with bikes, but they spend a lot of time trying to make them work. No go for me. Pretty sure Mrs. ADBG would kill me, lol.
7. Home ownership - Maybe that's because homes are expensive and Millennials are marrying later. Almost every Millennial I know aspires to home ownership. I bought mine a few years ago and really like having my own home. No shared living spaces for me.
8. Yogurt - Yogurt is dying out? News to me. I've thought about making my own yogurt. Might try that this weekend since I have a quart of milk that's about to go bad. Yogurt seems inferior to and more expensive than oatmeal, and it isn't anywhere near as good as eggs and bacon.
9. Soap bars - Don't use these. Seem stupid to me.
10. Diamond - Again, expensive as all hell. Mrs. ADBG has a diamond, bought when I was younger and more naïve. I probably would opt for something like a sapphire now.
11. Fabric softener - I actually buy this. My dress shirts feel much nicer with fabric softener.
12. Physical bank branches - Well, yeah, why would I want to go into a bank?
13. Department stores - I shop at dept stores when they have one of their sales. I do not shop at any of the specialty apparel outfits as they tend to be more expensive. Fun fact, dept stores generate much lower rents than most other tenants, so recapturing those spaces is a good deal for landlords (depending on retail location).
14. Designer handbags - Lol, that's because it's an insane markup.There are other ways to express personality than these stupid bags.
15. Gyms - I have a gym in my basement.
16. Home improvement stores. - Ha, probably goes with home ownership. Home Improvement stores are doing better than department stores, though.
17. Casual dining chains - These places suck and they still cost a lot of money. If I am dropping 15-20 on a plate, I am going to go to a specialty burger joint or something.
18. Football - I don't watch any sport without people around me. I actually like football better than other sports, though. Way better football culture than any other sport culture, IMO, and there's only 16 games (better than following an 80 or 160 game season).
19. Oil - I don't need a massive suburban/truck because I live in the suburbs. Why waste money on gas?
Title: Re: 'Millennials don’t like fabric softener': sales fall 26 per cent
Post by: BigMoneyJim on August 27, 2017, 05:16:03 PM
Quote
“Which means we do have an opportunity grow this business through benefit education.”

Any time I hear a variant of "educate the customer," I know that business is doing something wrong and bullheadedly continuing in the wrong direction.

Judging by the lists, I must be an honorary millennial.
Title: Re: 'Millennials don’t like fabric softener': sales fall 26 per cent
Post by: RidetheRain on August 31, 2017, 02:45:10 PM
Anyone else use dryer sheets for cleaning? I use them for getting grass stains off shoes and rings out of the bathtub. I don't put them in the actual dryer though...
Title: Re: 'Millennials don’t like fabric softener': sales fall 26 per cent
Post by: Laserjet3051 on August 31, 2017, 06:13:42 PM
I'm cracking 50 here and have never, in my entire life, used fabric softener or a dryer sheet. Totally content with how my clothes come out of the wash/dryer as is.
Title: Re: 'Millennials don’t like fabric softener': sales fall 26 per cent
Post by: RetiredAt63 on September 10, 2017, 12:53:06 PM
Judging by the lists, I must be an honorary millennial.

I'm much older than you and I seem to be an honorary millennial as well.
Except, what is wrong with bar soap?  I love my glycerin bar soap.  I hate body wash, so wasteful and another plastic container.