Wasn't quite sure where to put this, but ultimately decided:
-costs less than a similar tub of (tasty) pickles (though more than a jar)
-puts the idea in people's heads that pickles are DIY-able
-punny!
Which are all positive traits.
Though on the flip side:
-jars of pickles cost less
-totally DIY pickles cost less
-Americans tend have trouble going part to full DIY (eg baking, pancake mixes)
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