Webmaster/SEO/Social Marketing Expert Needed

[Bbqmustache]

I am the owner of an e-commerce site that is not getting traffic.  I need someone to come in, jazz up the site, use SEO skills and social network expertise to make this site POP!

The right person will have experience and is easy to work with.  After a month, this person will share net profits for a year at 50%.

What we sell is low cost, most expensive thing I sell is about $60, cheapest about $25.  To give you an idea of income potential, message me if you have these skill sets and the desire for some income that gets you closer to F U money.

Thanks!

[warfreak2]

If you want somebody who can make people excited about buying your products, shouldn't you be looking for somebody who at least knows what they are?

[Bbqmustache]

handmade silver and sterling silver jewelry.  Thanks, forgot about that!  I need more tea!

http://www.brightskyjewelry.com/

[DocCyane]

If you aren't already selling on eBay and Etsy, open stores at both of those locations right away.

Start a Facebook page and every day have a deal or a coupon or a highlighted product. Ask your artists to give you photos and a one paragraph biography to post. Replicate this content on Twitter.

Start a Pinterest account setting up albums filled with your creations. Consider Instagram as well.

Send out an e-blast through Constant Contact once a week to your existing list of customers who have opted in to your mailings. The e-blast needs to have a deal or discount, but also some unique aspect like a great quote, a recipe or something that keeps people interested in reading even if they aren't in the market to buy jewelry right now. Teach me about silver or Swarovski crystals. Artist bios.

Highlight your differentiators. Made in the USA. (Where's your flag on the home page?) Direct from the artist. What else? Tell me about your quality. What does your company stand for? Make me like you. Where's the photo of Beth making the jewelry? I want to see it.

If you don't have an Abandoned Cart email going out, make sure to do that. I'm not sure what system you're using to manage payments, but perhaps you'll want to consider using something like Shopify at some point. That gives you all the marketing niceties with a professional, secure checkout.

You need a logo.

Your website looks pretty homegrown. Again consider some system like Shopify that will give you professional templates that scale based on the device your customer is using to view your page. Computer, tablet, phone...

Change the copyright date on your website. Spell "fundraising" correctly in the bottom navigation.

These pieces are very delicate. You need sexier, close up photography. Consider buying a piece of black plexiglass to shoot them on. Watch the dust.

[DocCyane]

Okay, I folded the laundry, so let's do more.

Set up a YouTube channel but don't make videos that show product. Teach me something. Show me how to make one of your very basic designs. Or the 3 secrets of working with silver. Or 5 common mistakes for beginning jewelry makers. Anything that teaches and has keywords that people are searching for on YouTube. Then at the end of the video promote your website and have a link in the video descriptor.

You are selling a product in very crowded space. Lots of people are doing this type of jewelry, so that makes getting your website organically ranked higher in Google very difficult. Better copyrighting will help. Utilize a Google Keyword Planner to learn what words people use to search for your type product.

http://adwords.google.com/ko/KeywordPlanner/Home

Remember, long tailed searches are preferable. You won't stand out with "jewelry" but you might with "silver bracelets with crystals made in the USA".

This might encourage you to set up Google Adwords to drive traffic to your site. Again, this is crowded space so you need to be very mindful of ROI. You pay for click throughs and it can get pricey if you're fighting for highly competitive words and phrases.

[DocCyane]

Okay, I have coffee. Let's do more.

Where is your blog? It should be accessible right from your website and have the same domain name. If your present web system doesn't have this, you need a different system.

Your blog is an opportunity to repurpose all the content you are generating for social media and write articles that drive traffic to your site. 1) teach people things 2) differentiate your company and products by making it personal.

Blog posts can hold photos and videos as well as written content that introduces me to Bright Sky. Show me Beth and the kids along with the dog, Buck, and Grandpa Joe. Tell me how you live on a farm in Roosterpoop, Colorado with a horse named Mikey who loves grapes. Tell me about the baby that's due in October and how that darned truck needs more repairs. Make me care.

The writing and content in your blog needs to be as organic and natural as possible. If some web idiot tells you to "seed" your articles with keywords, he's wrong. Should you mention silver jewelry in most of the blog posts? Of course. But if you keep writing "silver bracelets" in every sentence like it's a mantra, Google will downgrade you into oblivion.

Google's algorithms are smart. They are always changing and adapting to combat the tricks marketing nerds do to mess with the rankings. Stop thinking about the rankings and write good, solid content that will naturally send people to your site. Don't pay money to some SEO jockey. Don't hide keywords in your code. That's all nonsense.

Write a meaningful blog that talks about your products, your company philosophy, your marketing differentiators, and makes me care.

[DocCyane]

Finally, where are your customers in all this? We're in the ecommerce age where no one buys a darn thing unless they see it has at least 4 stars on Amazon.

If you don't have a customer ranking/feedback system in your ecommerce site, upgrade to one that does. You also need customer quotes that you will repurpose on social media as well as your website.

"I love the Celtic earrings. They were a gift for my sister for St. Patrick's day and she was thrilled. The quality was excellent and the color was even better than the photo."

There. Now I know I can buy those earrings and not be disappointed. Your customer even gave two tips on what occasion this could be purchased -- as a gift, for St. Patty's.

Your customers are absolute gold. They say things you would never think to say and teach you things you need to know. Make sure you communicate with them.

Put a customer survey up on your website. You can get them free at SurveyMonkey and embed it directly into a page on your website.

https://www.surveymonkey.com

Put an offer on the home page. "Fill out this survey and enter to win a free bracelet given every month!" Keep your survey lean and mean. What do you want to learn? Gender, age, household income, how did you hear about us, did you buy an item today, if no, why not?

The info they give you to sign up for the drawing (name, address, email) can get you geographic locale.

Can we sign you up for our weekly emails?

Do you have any advice about our products or website?

What products would you like to see more of from Bright Sky?

Look for patterns. If customers mention the same things over and over, that's good information.

Your customers are pure gold. Talk to them. Listen to them. They will tell you where to put your emphasis and what corrections to make.

[Bbqmustache]

Thanks for your helpful posts.  I will be visiting the artist this spring to re-take photos of the jewelry with a home made light box as a starting point.  Photos of Beth making the jewelry at that same time. 

[danclarkie]

Hi,

I'm a professional SEO consultant.

I used to be head of SEO for Groupon international, now I head up SEO for the largest media agency in MENA, workign with clients such as HSBC, Nissan, Formula 1, Adidas, etc.
As well as working with a few smaller scale start-ups in the region.

Check out my blog in my sig below (also my resume) and drop me a line if you want to have a chat :)
I'm sure there will be a few pointers I can give you as a friendly MMM favour.

From a  quick look, your site has a ton of problems that we need to look at fixing.
I would advise you NOT to spend a single penny on Adwords at the moment as the quality score and UX/UI is terible and will result in very, very low conversions.

Your URL structure is a mess: http://www.brightskyjewelry.com/shop/catalog/browse?sessid=KQTt8SVsNLOiXKNAUaJFi011qs7zmjkhQde6bnwALFMn71YrMcMAHq6Pb6H3KfuK&shop_param=

You have no URL idexing discipline in place: https://www.google.ae/search?q=site%3Abrightskyjewelry.com&oq=site%3Abrightskyjewelry.com&aqs=chrome..69i57j69i58.3295j0j4&sourceid=chrome&espv=210&es_sm=93&ie=UTF-8#q=site:brightskyjewelry.com&start=90


A huge duplicate content issue: https://www.google.ae/search?q=site%3Abrightskyjewelry.com&oq=site%3Abrightskyjewelry.com&aqs=chrome..69i57j69i58.3295j0j4&sourceid=chrome&espv=210&es_sm=93&ie=UTF-8#q=site:brightskyjewelry.com&start=90


Honestly, you would be better starting again with a site built on something like Magento: http://magento.com/

TL;DR
There are many things we can do to get you on the right track, but your current site needs a lot of changes. Probably better to start again with a proper e-Com CMS platform and build in a solid SEO strategy. Check my blog/resume and drop me a line :)


Dan

[zurich78]

The site design needs an upgrade.  That style hasn't been utilized since the 90s.  To me, it doesn't look like I'm getting high quality jewelry because the look and feel of the website is so outdated.

Jewelry is all about looks, the website should be too.

[Bbqmustache]

I have a web design company that is in the beginning stages of making changes.  The self made site I have now just is not getting the traffic, and there is MUCH to fix.  Thanks All!

[Erica/NWEdible]

Rule #1 of Social Media: Social media is SOCIAL. Don't do it if you aren't willing to actually give something to thousands of people every day. That something could be a laugh, a point to think on, a great deal, an inspirational photo or a funny anecdote they will emotionally connect to. You have to actually give a shit about your extended social media family. SEO, blah blah blah blah - I know that stuff is important, but my opinion is, if you think about what YOU can give your audience instead of what THEY can give you (and then write your stuff in a way google can deal with), I think the rest tends to work itself out. Just my non-professional opinion based on limited experience.

Also, DocCyane, if I ever need a pro, I'm calling you.