They are marketing themselves as the Uber for massages. You use their app or website to book a massage therapist to arrive at your front door with the massage table, etc. The tip is included. In some HCOL areas, this probably saves some $$$ vs a massage place, but probably not in LCOL areas.
I tried it out yesterday and it was super relaxing and not strange at all. Turned out the therapist had gone to my high school.
Use my link and we both get $30 off.
http://soothe.com/invite/IADYR