My takeaway from your post. Car ownership is expensive and millennials delayed car ownership or were trying to avoid it until life mandated the needed one. Either way, what if the next generation uses an AEV service while waiting to afford their own car and realizes they're getting along just fine without their own car and saving a lot of money in the process?
Again, this is the nature of disruption. People struggle to see another reality than the one they grew up, b ut if the next generation grows up with on demand ride hailing from an AEV this will be the only reality the know and they will view car ownership as wasteful and antiquated.
I think
disruption is a bit hand-wavy.
Especially when you remember that the U.S. is
huge and very spread out, with lots of the population living in low density areas.
At best, you'll get
some percentage of the next generation that would have otherwise bought a car choosing to, instead, switch to an ride-hailing service (not unlike the small percentage that felt that Uber / Lyft was worth using when taxi cabs were not.) If you're going for real Total Addressable Market (TAM) analysis, then you've got to ask some questions:
- what's the current ride-hailing market?
- how much of that market will readily convert to autonomous vehicles, and at what price point?
- what's the current car-ownership market?
- in what locations is the density of population and destinations great enough to shift consumers from car-ownership to ride-hailing... but is not currently served by ride-hailing services?
- how many total consumers are in that market, and how many can be convinced to park with their cars?
- in less dense areas, how much additional unpaid driving will autonomous vehicles have to travel between fares, affecting margins?
Some are easy questions, and some are very hard, and are at the very core of total potential revenue and profits of the theoretical future.
Beyond that, of course, are huge questions about timing.
- how quickly will software catch up to the
2016 forecast of full self-driving level required for truly autonomous ride-hailing services?
- how quickly will manufacturing ramp up? (will it follow the Model 3, the Model Y, the Cybertruck? what unforeseen hiccups will happen along the way?)
- how quickly will competitors do the same things, within some margin of "competitiveness", and how much of the TAM will they take?
- how quickly will regulation hurdles be overcome?
- how quickly will infrastructure for "self-charging" cars be built and distributed sufficiently?
- what is the margin for Uber / Lyft / etc. and how much can they adapt to changing market conditions? (what happened to taxi cab companies when Uber and Lyft became popular?)