@FINate I wasn't on the forum back then. I was naive and said it was nothing but look at where we are now.
If you look at my comments from that era you'll find a number about the damage Musk was doing to the Tesla brand. Branding is squishy and difficult to quantify, but it's very powerful in the sense that it's the first thing potential customers think of when a company comes to mind. It's also very sticky and hard to change. They probably don't want to admit it, but branding is the main reason Tesla bros continue buying/holding TSLA even though the fundamentals indicate it's a poor investment. What I underestimated was how completely toxic Musk would become. Musk single-handedly took the Tesla brand from visionary innovative disruptor to backwards pariah in just a couple of years. The level of destruction is breathtaking.
Okay, so take his politics, antics, and branding out of the picture. Why is Tesla a bad investment? I am genuinely curious. Are the cars lackluster? Is competition catching up? Are the legacy auto makers making a more compelling product?
Ford is valued at a PE of 7. GM is valued at a PE of 8.
If Tesla was valued at a PE of 7.5, it would be a $15 stock.
Tesla's cars are pretty good. They do have value. But there isn't a lot that sets them apart from the competition. I own a Tesla today, but I would pick an EV6 or Ioniq 5 if I were in the market today. Rivian's R2 is also going to hit Tesla's sweet spot in the Model Y for price, value, and capabilities. A lot of other brands like Ford, GM, and Honda are finally hitting their stride in the EV market with compelling products and dealers that know how to sell them in volume. It doesn't mean these other makers are going to put Tesla out of business, but it does mean there's much less opportunity for Tesla to grow.
I'd be willing to accept the argument that Tesla deserves some type of growth premium if they showed a promising path to revenue growth over the medium term, or if it appeared Tesla margin advantage was sustainable. I'd say the stock could be worth a PE 20 or even 30 at fair value if I believed that growth story. That puts fair value in the $40 - $60 range for those that still believe the growth story.
Yes, this^^^
A very high PE needs a believable growth story to be justified. Which is what the Tesla bulls have been trying to spin for a long time.
In the early days of this thread the theory was that Tesla would essentially own the EV market and then the entire vehicle market. It was a simple linear interpolation of their first-mover advantage. Back then there were no credible competitors to challenge Tesla's dominance.
Skeptics pointed out that competition would follow, but the claim was that Tesla was so far ahead technologically that no one would be able to catch up.
Well, other companies did catch up and now there are many great competing models, with more coming every year.
Then the story pivoted to COGS and how Tesla's innovative manufacturing ("gigacasting") was going to drive down production costs which would undercut competitors while maintaining margins.
Well, that also didn't happen. Tesla started a price war and defended market share at the expensive of declining margins.
Once it was clear that Tesla would not be able to maintain high margins and growth, the growth story shifted to energy, which is inherently a low margin commoditized business. This part of the business will never grow fast enough or have margins high enough relative to what the PE demands.
So once again the focus shifted, this time to AI and robotics as the growth story. But AI is already a crowded field and LLMs are rapidly depreciating assets (e.g. DeepSeek and others). And Tesla's humanoid robot isn't particularly innovative as compared to competitors. Waymo is ahead of Tesla in the robotaxi world, and this is also a relatively low margin business.
On top of all this, Tesla's vehicle line-up is extremely stale, requires more than minor refreshes. Whereas they spent a huge amount of time and money on the Cybertruck, a niche product that increasingly looks like a dud.
Sales, market share, and profit are all in decline.
I just don't see any credible revenue stream to support such a high PE.