You seem really concerned about Tesla's share of the EV market. Is this what you think matters in some way?
Well, yeah, if we're talking profit margins and growth targets. Competition does that. However, if you have other ideas as to why Tesla has dropped car prices 6 times this year in the US, I'm willing to listen.
Looming recession, lots of layoffs in high paying sectors, drastically higher finance rates have affected affordability? Remember, most people who buy new cars can't actually afford to buy them, they *have* to finance.
I don't think Tesla lowered prices because of competition or EV market share. Honestly, there just isn't an EV offering that competes will with Tesla IMO.
If Tesla losing
EV market share was somehow directly correlated with Tesla somehow actually performing poorly, that would matter. It is basically mathematically impossible for Tesla to not lose EV only market share as we move forward, even if they go on to become the largest and most profitable company in the world by 2030, which is why I think EV only market share is an almost meaningless metric moving forward. I just don't see how that metric matters, at all, in terms of signifying how well Tesla is performing.
Tesla increased their share of total US light vehicle sales by 50% last year. If that doesn't strike you as significant and meaningful, not sure what will.
Rates will remain high for much(all?) of the year. I can see the scenario where there may not be much upside for Tesla share price *this year*, but with CT and the next gen vehicle in the pipeline, it sure seems like there is a definite path for massive sustained growth, cost reduction, and profitability.
It is absolutely fair to say that lowering prices hurt margins.
Maybe I'm way off here, but here's some quick napkin math:
Average sales price $46,000
1,800,000 units for 2023.
18% profit margin.
15 billion profit 2023. Bad result?