I have a love/loathe relationship with FB. I use it almost entirely as my Page, which is to say my Brand/Blogger Public persona. In this role, FB has allowed me to connect to more people than I would have imagined to spread the word about the awesomeness of gardening. And yet, the cost is that I maintain a social interface with somewhere over 10,000 people. I'm an introvert, happiest at home, with my plants and, like, five real-life people, so occasionally I can find that degree of public availability very, very tiring. As a Page content generator, I feel the pressure to be consistent about "feeding the beast" with updates and photos and talking points. But it's my primary way of communicating with my readers, and I value that a huge amount. Like I say, love/loathe.