I don't mind that ads exist. I assume that they pay for us to play. But the new format is weird and gross.
I didn't mind the ads running at the bottom of the page, below the quick reply box. Running them in both places seems pushy.
ETA: sometimes they run in both places, sometimes not. But always as a post now at least.
The things that bother me about the new ad locations are:
1) The ad is within the 'zone' of the posts/conversation, not below like it used to be (I understand ad content is how forums exist). It is trying to be part of the conversation in a way that is distracting.
2) There is the 'quote' button above it, as if someone would ever want to quote an ad and add it to the conversation. No one will want to quote an ad except by accident, let's be real.
Ads are a necessary form of paying for the forum. I think all of us notice when they encroach too much, though.