The Money Mustache Community
Learning, Sharing, and Teaching => Entrepreneurship => Topic started by: HPstache on November 09, 2018, 11:05:42 AM
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I am working on slowly developing a side gig that finds its best sales with company's that do gifting around Christmas time, particularly to out-of-state clients. I am trying to grow the business this Christmas season, so I am trying to think of businesses to pursue by sending them my product. Does anyone have any experience sending or receiving Corporate Christmas gifts? Can you all help me brainstorm types of businesses to target? Figured the collective MMM brain would be a good one to pick. If anyone wants to check out my website to help spark some ideas, I have a thread about it here:
https://forum.mrmoneymustache.com/entrepreneurship/critique-my-new-side-gig-website/
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Law Offices
Insurance Carriers (workers’ compensation, liability/construction)
Doctors
Pharmaceutical Reps
From my personal experience.
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Law Offices
Insurance Carriers (workers’ compensation, liability/construction)
Doctors
Pharmaceutical Reps
From my personal experience.
Thank you for the input! I have seen a few orders from law offices, but I totally forgot about them. Maybe I will pursue a few of them locally. Is there a particular practice of law that tends to do outside of state representation? I know this is getting very specific... but I probably would not want to pursue lawyers specializing in divorce, traffic, etc.
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Yeah. Avoid firms that represent individuals. Firms can expense things that go to clients, and the best clients are usually corporate representatives, insurance adjusters, and the like. People that refer cases to attorneys.
Possible fields:
Mergers and Acquisitions
Insurance Defense
Workers Compensation Defense
Commercial Liability
Business Law
International Law
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Might be obvious but companies that do business in various states. ie national or regional companies.
examples:
software vendors
consulting companies
service companies that are not localized (ie large company that services copiers, servers, etc)
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This is pretty cool! I handle all the gift-giving at my company (a small management consulting firm) so I'm always on the lookout for new ideas, especially at this time of year. If we were located in Washington I would totally order from you.
The best advice I can give you is to target Executive Assistants, since they are typically the ones that take care of sending gifts.
The places/people we SEND gifts to annually at the holidays are our:
Accountant
Payroll provider
Webmaster
Panera catering coordinator
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Consulting Engineering firms
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These are all fantastic idea so far, a few of them I would never have even considered! I sent out a few text messages to friends in some of these industries to get a good contact for their company and I think I have some excitement brewing. Any other ideas?
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Search LinkedIn for the admin job titles in Washington-based companies of the listed giver industries;
harvest contact info;
send message such as:
(title) Holiday Gifts 101 - Thanking Out of State Clients
(body) "Savvy companies send gifts at the holidays to cement relationships," says John V8, president of Washington Gifts. "Whether you're an All-Star admin or your firm's lead partner, sending gifts that remind clients about who you are builds business. It can be something that relates to your location, your line of business, or your company name. Anything that conveys a sense of who you are and makes people happy to think of you."
Washington Gifts specializes in gift packages from Washington vendors selected for uniqueness and quality, a perfect way to remind clients why they like doing business with you. Select a standard corporate package from our website, or custom build one just for your firm. Order now so your gift arrives before the company Christmas party...
(website link)
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Sorry I don't remember the business' exact name, but you get the idea. Maybe include a picture of a happy client with a gift box, and a quote?
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Commercial real estate industry. Brokers and property managers often have out of state clients that own property. If you own an office building in Seattle but live in Florida or New York a gift basket from the broker or property manager representing you is a small price to maintain that business relationship.