Hi
I’ve got an e-commerce brand that sells products we manufacture in-house with our own formulas (no white labelling).
It went from years of around $450,000 in sales with me drawing around $120,000 to, for the past two years, sales around $180,000 and me drawing around 50k a year but only working in it around ten hours a week.
Part of the decline is the economy, but a bigger part is simply due to me not working on the business as I did. It’s very much become my side gig.
Somebody that wanted to discuss buying it when things were at a high has reached out and wants to reignite this conversation.
I’m interested as I think they could maximise the potential and that they have the passion I once had, but no longer do.
However, I have no idea how to value a business in this situation? I believe that the inventory on hand would have its own wholesale/cost price that’s separate … bus the business itself?
I realise that with such a huge decline in sales it means that I’m selling a depreciating asset, yet only working part time on it leaves so much potential with what is a brand (with prestigious global awards/recognition, modern updated website on latest shoplift version, decent SEO with some key products and pages on the first page of google, a Klaviyo email list with very healthy send reputation, and a strong base of repeat 58% - customers - all to say a huge investment of time and money over the years the get the foundations strong).
Where do I start when figuring out what this business could be worth? I asked something similar some time ago, and got some great feedback from members, but my revenue has decreased since then and the economy in Australia is very, very flat … both issues I’m thinking could have a bearing now?
Thank you in advance for any tips!