Here's a couple of thoughts (I also have an online site and am beginning to sell an online course, if that helps)
- Too many options on the home page - the viewer is overwhelmed. They are facing 6 different menu headings, each with several options. Make it easy for them to follow a path to buy: (for example)
Step one - here's a video to let you know if you should be concerned about your child's speech (common speech problems)
Step two - here are a few free tips and helpful techniques
Step three - here are some guides you can purchase to help these problems
Other big concern: You don't have a lead magnet to get their email address and a way to continue marketing to them directly. Literally every person I know who sells a service like this has a way to get prospective buyer's email addresses
In essence, I'm not seeing a well-crafted "funnel" where you take a prospect, educate them about their challenges, provide them with some valuable information, educate them about how your product solves their problem, and then ask for a sale. I'd highly recommend "Launch" by Jeff Walker & "Expert Secrets" by Russell Brunson. Despite the slightly scammy sounding titles, these books will help you create a funnel to sales while delivering free content and value to those who do and don't buy.
I wouldn't sell on your home page. Give value here. Have there be one or two buttons to take the to the next "step" make it easy for them to follow a path that ends with them buying a product.
Other comments:
- I'd change "My opinions" to something more authoritative. You're a professional with professional training. You don't have "opinions," you have "expertise" - Actually, given that this would allow you to reduce the number of headers, I'd drop this and create a blog post or video that summarizes the information that you could include in your email sequence .
Second to Last thing: You've got to create some videos. Video is where it is at. Your competitor can write an amazing book and if you create second-best videos, you'll still sell more than the book. Many people don't want to read (besides, speech is a performance activity). So create a course with decent videos in it and you can:
1) charge a premium over written materials, and
2) you'll sell more
Last thing: You will need to make a decision about whether you can add your name to this. Is it illegal or against a contract to offer your services to those who pay? You mentioned above that families could come get these services for free - but that may not be true in the state they live in. What if this family is in rural North Dakota and their state doesn't pay for these services or they can't drive in to town to use the service? Or maybe they have another reason for not taking advantage of state services. If you feel guilty about it, then create a video or blog post that says "Hey! You might be eligible for free services. So be sure to check on that. But in the meantime, I have some great self-diagnostic videos and some techniques every parent can use to help their child."
Make a decision about whether its ok to do this or not. If so, put your name, picture, bio, and a video of yourself up so that you can build a relationship with your audience.
Hope this doesn't sound harsh - good luck with everything!