I can't really speak to trademark law specifically (for the pricing model, etc) but I do have some critiques of the overall website. Note: I am viewing on desktop with Chrome.
Take my opinions with a grain of salt.
- The scroll down is fluid and looks nice.
- That said, how the website scrolls to reveal her photo from the bottom up is NOT flattering. You need to move this, maybe put a static photo in the "contact/about" sections instead.
- Her logo looks off centered, too high and too far left. Spacing between letters is odd, may be the serif, but not pleasing to the eye. Generally not a good logo, needs rework.
- Is there a particular reason that she is an LLC and not a PA? As an attorney?
- If she is operating as a firm/business, "we" and not "me" is the more professional and polished pronoun. Even for solos.
- I would focus on the business/firm itself on the homepage. Again utilizing "we" and what CMA can do, not just the founding attorney. It talks about her too much, and that should be in the "about/meet our attorneys" section. Homepage should focus on (1) identifying customer needs, (2) how CMA will meet those needs.
- I like the slogan, but again need plural. "Let our experience be your success!"
- I would consider having an info@ email address to make the firm look bigger/more prestigious. You can forward all mail from info@ to courtney@ for now until she grows. She is aiming for prestige doing trademarks, I assume, so the less obvious it is that she is a solo, the better.
- Services - Pricing seems reasonable, but why are you advertising prices? I don't see that most firms do that. Most TM firms are flat-fee, but don't outright post their prices, and it can make people skittish to see that number outright. Let her sell her services with the site, and then give pricing once someone reaches out. It's a bit more work on the front-end, she'll have a number of people dip out after she gives the number, but I think overall retention is better if you don't display service fees outright.
- I would take out "Reasonable Flat Fees" on the Additional Trademark Services and leave it just with the list of services.
- Consider listing a consultation option, do not list a fee on that, charge customarily.
- Super nitpicky - the jacket she is wearing is a bad pattern for photos, it warps on screen (like taking a photo of a computer screen has visible pixels). A solid color would be more website-friendly.
- In the "About" (About Us) section, I would put her name and picture first. Or in line to the left or right. It doesn't flow as well with her name and photo last. And the copy that's in the "About" section seems to be mostly the same thing that is in the "Home" section. Again, use "Home" for the company, and "About" for the attorney. I'd also consider a one-paragraph blurb and then Education/Admissions bullet points below that, with a caveat that she can perform services in all 50 states etc. included in a bullet point, just to make it easier to digest.
HERE is a sample homepage (they also do litigation, so you can ignore that). While I like your wife's homepage better (it is cleaner), you can see how they focus on the customer instead of the practitioner. "Do you have an idea? We can help. Why spend $X hiring an attorney? Because REASONS." Talking about your qualification is great, but in the end, clients really only care about furthering their own goals and don't give a hoot about the attorney so long as their needs are met.
Similar to the above, she may also want a section on WHY a trademark is important. It's hard to think like a non-lawyer, but you need to convince these people that your services are worth the money. So you sell your services: why they need them, and why YOU are the person to give them. The bottom line should always be, "I will protect you[r idea], and save you time and money." While she may think that "duh, everyone who is coming to my site already knows what a trademark is and why they need one for their idea," that is NOT the case. Explain, in lay-friendly terms, exactly what a trademark is (most people only have a vague idea of it) and why they need one to protect their creation.
P.S.- Message me and I will be happy to invite her to a networking group for female attorneys. I am a member and it has been an invaluable resource to the development of my practice. She can expect to receive referrals, answers to questions, etc. It is not advertised because we try to keep the quality up, but I'd be happy to have her join if she is interested (and it's free).