Does anyone have any suggestions for a copy-writing book?
Ca$hvertising. This is in my top 5 books. Incredible resource.
Huge thumbs up on this book as well. Alllllllmost mentioned it, but didn't want to overwhelm. Incredible resource, if you know how to use it. It's a loaded question for a top book recommendation for writing copy IMHO, being a copywriter...
I've been a full-time copywriter, for 8ish years. Written a 1000 words a day on average. Have HUNDREDS of books, courses, and oodles of mentors. And have reached the point where my copy has brought in millions... I know how to take an offer, know if it'll work, and roll in the sales... But like anything else worthwhile, it's an art and a skill... You gotta do the deep work, put in the 1000 hours if you want to be really good... Otherwise, you may need to work out a deal with someone to write for you, or do your best with something like Kennedy's book, and the other recommendations...