The Money Mustache Community
Learning, Sharing, and Teaching => Entrepreneurship => Topic started by: aero on November 14, 2018, 04:48:19 PM
-
My first name ideas sucked. Thank you to the honest responders who quickly pointed that out. I went back to the drawing board and brainstormed some better ideas.
For those on mobile, here is the poll question and choices:
Which name should I use for a new tax info website?
1. Cunning Compliance
2. Total Tax Takeover
3. Avoid the Hand
4. Crush Your Compliance
5. Tax Plan Tonight
For those seeing this for the first time, the original post:
Hi all,
I'm starting a new online business/blog/website to provide free tax planning strategies and information. My goal is to eventually convert some readers into customers by referring them to my employer's tax prep business where I'm a manager. I'll get commission on the work I bring in and be servicing those clients myself. My target market is business clients (not individual 1040s).
So far I have the name narrowed down to two choices. One is my frontrunner, but my girlfriend hated it and suggested the other. Thought I'd let the market test it by putting up a poll. Thanks!
Taxes for FIRE
Tax Epiphany
-
Whats your commission on new clients?
-
You say business clients. What kind of business? Large corporations? Sole proprietorships?
-
@SubL stache - I'll get 30% of first year annual revenue
@LPG - Small and growing businesses. I think a lot of sole proprietors who I can help save on costs and taxes by taking over their bookkeeping and filing them as S-Corps, as well as previously established separate entities who want to plan a better tax strategy or outsource bookkeeping.
-
None of these seem like serious tax company names. Why not just use [Last Name] LLC or something similar?
My business has a serious (boring) sounding name, but the three letter acronym happens to spell my first name. So my website is "KimInc.com" (My name is not Kim, but you get the idea)
I also know someone whose business name is CQN and her name is C. Kuehn Now nobody asks her how to pronounce it because they learn the pronunciation long before they ever meet her.
What's the meaning behind your user name aero? I think AeroTax would be better than any of the options given.
ETA: Just read the original post. I still like AeroTax better than any of the others.
-
Not a fan of any of them. Keep it simple and to the point vs getting to creative would be my suggestion. I've owned several business's over the years. I think your confusing more than gaining. Just my take on it.
-
Compliantax
-
Total Tax Makeover?
-
These sound more like slogan ideas than business name ideas.
How about "Total Tax"?
-
Tax Tips? I imagine the obvious ones are taken tho, eh?
-
@SubL stache - I'll get 30% of first year annual revenue
@LPG - Small and growing businesses. I think a lot of sole proprietors who I can help save on costs and taxes by taking over their bookkeeping and filing them as S-Corps, as well as previously established separate entities who want to plan a better tax strategy or outsource bookkeeping.
Dang, that is generous. Our firm is 10% of first year and 5% of 2nd year *if* the realization meets a certain threshold.
-
In my state, CPAs are prevented by law from making promises or implications about performance in the name of their firms. I will assume that any certifications that you, your employer's firm and your boss have lack such restrictions, but you should definitely check that kind of thing before you establish a new business name.
Personally I agree that all names OP has offered have 2 weaknesses:
1. They obscure more than they explain
2. Because they sound grand but unfocused, they seem unprofessional - like the vague scheme of an inexperienced beginner, not the straightforward name of an authoritative source of tax expertise (please don't take offense, I'm just saying how they sound to me)
If your focus is tax preparation for small businesses, and you are allowed to use a descriptive name such as the following, I would suggest instead something like:
3. Small Business Tax Preparation
4. (Name of My Town) Tax Prep
5. (Name of My Town) Business Tax Preparers
6. (Boss Name) Business Tax Specialists
7. In other words, some combination of place or person name, plus general business (tax), plus core focus (business, or perhaps preparation, or...)
If your focus is S incorporation and filing, AND descriptive names are allowed in your jurisdiction, possibly register and advertise a dba such as:
8. S Corp Specialists of (Your Town's Name)
ETA: Ok, I just re-read and finally realized that you plan for the blog to be separate somehow from the business you work for, even though you want to generate referrals to the business. I'm used to CPA rules in my state, where paid referrals are forbidden.
Assuming it's truly ok to write such a blog in your personal capacity and still generate referrals (I assume you'll acknowledge your dual role on your site), how about:
9. Tax Tips for (Name of Your Town or Region) Entrepreneurs
-
Yeah, I'm afraid these names all sound like get-rich-quick schemes. How about TaxInfoState? Like: TaxInfoVA or TaxInfoOhio. Then you even have a chance of people finding you just by googling.