Nice this sounds like you found a solid niche! As someone who has been a part of helping to grow several websites you’re getting ready for the fun part of leveling up your site! I’ll list a few things that have worked very well for me in the past, I have written a few of these in other threads on this forum as well:
1.) Conversion Rate. Using google analytics figure out what the conversion rate is on your website, a good conversion rate will typically be in 1 - 2% range (if you'r site has less than that it will be worth spending time to improve your conversion rate). Conversion rate optimization is really a fascinating topic. You can get far down the rabbit hole and run conversion rate experiments using all kinds of different tools. Optimizley is a great (paid) tool. You can also set up A/B tests for free with google analytics. Looking at your website briefly I noticed it was in Shopify so here is a link explaining how you can set up a split tests on your Shopify site, which will help you test conversion rate improvements. (
https://www.shopify.com/partners/blog/how-to-split-test-in-shopify-to-increase-revenue)
2.) In the same vein of conversion rate optimization, one of the best things you can do to improve conversions is to improve website load times or site speed. You can test your site speed with lots of free tools, two great free options are Google Page Speed Tool (
https://developers.google.com/speed/) and Pingdom page speed Tool (
https://tools.pingdom.com/). Load your URL in both of those and they will spit out recommendations for you on how you can increase site speed. Every 1 second you shave off of load times will improve your conversion rate by 7% Source;
https://blog.kissmetrics.com/loading-time/3.) SEO Figure out what you want your website to rank for, and then tune it to rank for those terms! SEO is obviously a huge topic, and it quickly gets into the snake oil salesmen types but there are several very easy things you can do to help figure out what your site can/should rank for. The first step is to identify profitable keywords that your site can realistically rank for. You can do this by opening up the Google Adwords Keyword Planner and typing a huge list of search terms into it (everything you can think of for your site). The tool will process this list and spit out how much traffic each term gets, and how competitive (think how hard to rank for) each term is. From there you can load that list into a tool like the keyword difficulty planner from Moz (
https://moz.com/). Once you widdle the terms down to the highest traffic and least competitive you can try them out on your site, keeping track of your traffic as you slowly optimize over a few months. One quick tip, it takes a while for Google to register changes to your site, don't expect to update your site and come back in one day to see a difference. Give each change you make a minimum of 2 weeks. And create annotations in google analytics each time you make an update.
*It would also be a great idea for you to read the beginners guide to SEO:
https://moz.com/beginners-guide-to-seo4.) If you have not already, claim your Google webmaster tools account and link it to your google analytics account. Webmaster tools shows you if your site has any crawl errors (which will hurt your rankings) and it will also show you how your site is performing organically.
*You can claim your Webmaster tools account here:
https://www.google.com/webmasters/*You can create your google analytics account here:
https://analytics.google.com/5.) Paid advertising. I noticed others mentioned running Facebook ads. Personally, I've never had much success with standard Facebook ads. Loading Custom Audiences to Facebook does work very well if you have a customer list. But seeing as how you just launched the website you probably don't have a big customer list yet. The advertising that has the most bank for the buck that I always advise people to start with is re-marketing. A good re-marketing campaign will run right around 300% ROI. The reason being is these customers are already farther down in the buying cycle compared to visitors from other paid verticals. Two great company’s you can setup re-marketing through are Critio (
https://www.criteo.com/). and Adroll (
https://www.adroll.com/). Both are great options but Critio typically outperforms Adroll.
After dynamic remarketing we usually have the next best ROI from a standard Google Adwords campaign. There is definitely a science to setting these campaigns up, but if you do it correctly you should see around 150 - 200% ROI. If you are the DIY type you can learn how to properly setup and run a campaign at the Google Academy (
https://skillshop.withgoogle.com/). This is something that takes some time to learn, its very typical for a DIY store owner to get close to 0% or event a negative ROI while running their own campaigns so this is an area where finding and hiring a Google certified company or freelance can be very profitable.
To me the biggest thing is to just enjoy the process of leveling your site up and don't get discouraged. I've found its a lot like working out, just keep trying to make marginal gains every week and eventually you will turn around and your website will have traffic coming in from many sources, both paid and organic, and the site will feel like a snowball rolling down hill!