Well, I am having a $15 mobile phone from some random store.. It calls, it even do SMS, i can record audio, take a photo I never took as it has perhaps only 0.3Mpix, but I just do not take any photos with it. (I have camera)
I always wonder, why would anyone pay $1kfor iPhone. No problem for anyone who cashes in $k per week, but here, in my country, somewhere in the, someone says East, someone says central, Europe - the average wage is $1k per MONTH, and the median is around $700-750 or so. So now tell me, what is the point of killing 1 month income on phone, which they replace every 2 years at most ? Well, maybe richer people buy it, not the average one's.
Anyway, my income is no stable, but let's say is average, but more or less, it's passive.
i did few mistakes, like buying small 7' sofa for $5K !!!! F8ck sh*t I was so stupid. Why did I buy it? I wanted it ASAP, but did not need it ASAP, i was FOOL and STUPID. i could buy for $1K and use the $4K in sme SPY and would have $8K by now.
EDIT:
All I wanted to say is, a lot of people want to spend their money into TODAY's fun/happiness. A lot of this is bought on the company's name, therefore tax is lower (here in EU), that's why someone who has a gain of like 100K, instead of paying XY % tax, they simply buy some 70K car, and pay tax a lot lower (not sure how much exactly).
But its like saying "majority is more than average" its impossible - average consumerism is average , someone will buy less by 1 stuff, someone more by 1 stuff. They are still pretty anti-consumerism in some point of view, but that +1 or -1 can d oa lot, if you have millions of customers around you..