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Learning, Sharing, and Teaching => Entrepreneurship => Topic started by: aero on November 14, 2018, 10:51:22 AM

Title: Help with a name debate
Post by: aero on November 14, 2018, 10:51:22 AM
Hi all,

I'm starting a new online business/blog/website to provide free tax planning strategies and information. My goal is to eventually convert some readers into customers by referring them to my employer's tax prep business where I'm a manager. I'll get commission on the work I bring in and be servicing those clients myself. My target market is business clients (not individual 1040s).

So far I have the name narrowed down to two choices. One is my frontrunner, but my girlfriend hated it and suggested the other. Thought I'd let the market test it by putting up a poll. Thanks!
Title: Re: Help with a name debate
Post by: kei te pai on November 14, 2018, 10:53:44 AM
Well, it always helps to make sure you have got the spelling right for a start.
Title: Re: Help with a name debate
Post by: lexde on November 14, 2018, 11:07:57 AM
Can you post them for those of us on mobile? I can’t see your poll.

Also, depending on what state you’re in,  be careful about doing any work on this project while at work or using company resources (including time, WiFi, etc) as it could potentially become their property.
Title: Re: Help with a name debate
Post by: SnackDog on November 14, 2018, 12:00:47 PM
Those are weak.  Here are some more -

Brain Tax
Taxarama
Taxalicious
Tax Man
Tax City
Tax Whackers
Title: Re: Help with a name debate
Post by: aero on November 14, 2018, 12:19:47 PM
@kei te pai - Fixed the spelling, good catch

@lexde - For forum users on mobile, the choices are 1. Taxes for FIRE, or 2. Tax Epiphany

@SnackDog - I also like Tax Traveler and Ca-tax-trophe (but I thought that'd be too hard to spell)
Title: Re: Help with a name debate
Post by: lexde on November 14, 2018, 12:24:05 PM
TaxHacks
TaxMaster
TaxGenie
TaxWizard
TaxMax
KeepYourPaycheck
Title: Re: Help with a name debate
Post by: lexde on November 14, 2018, 12:29:22 PM
Why limit your audience to “FIRE” or people who can spell Epiphany without spellcheck? You need an easy name that will elicit an emotional response (I.e. KeepYourPaycheck) and that tells them what you’re doing for them.

Tax Epiphany sounds like you’ve figured something out that has always been there, which I guess is the case but isn’t a compelling name at all. If you JUST figured this out, why would we trust you? You need to convey authority or experience, not a “I just had this idea so I’m going to start a blog!” vibe.

The other one I literally forgot while I was writing this response on mobile and I’m not going to even bother saving this post as a draft to look it up. It’s forgettable, I’ve forgotten it, you won’t get a second hit on the website with it from most people.
Title: Re: Help with a name debate
Post by: soccerluvof4 on November 18, 2018, 04:55:55 AM
Why limit your audience to “FIRE” or people who can spell Epiphany without spellcheck? You need an easy name that will elicit an emotional response (I.e. KeepYourPaycheck) and that tells them what you’re doing for them.

Tax Epiphany sounds like you’ve figured something out that has always been there, which I guess is the case but isn’t a compelling name at all. If you JUST figured this out, why would we trust you? You need to convey authority or experience, not a “I just had this idea so I’m going to start a blog!” vibe.

The other one I literally forgot while I was writing this response on mobile and I’m not going to even bother saving this post as a draft to look it up. It’s forgettable, I’ve forgotten it, you won’t get a second hit on the website with it from most people.
TaxHacks
TaxMaster
TaxGenie
TaxWizard
TaxMax
KeepYourPaycheck







I have to agree with lexde- and for what its worth I would go with TaxMax
Title: Re: Help with a name debate
Post by: former player on November 18, 2018, 06:49:06 AM
Why limit your audience to “FIRE” or people who can spell Epiphany without spellcheck? You need an easy name that will elicit an emotional response (I.e. KeepYourPaycheck) and that tells them what you’re doing for them.

Tax Epiphany sounds like you’ve figured something out that has always been there, which I guess is the case but isn’t a compelling name at all. If you JUST figured this out, why would we trust you? You need to convey authority or experience, not a “I just had this idea so I’m going to start a blog!” vibe.

The other one I literally forgot while I was writing this response on mobile and I’m not going to even bother saving this post as a draft to look it up. It’s forgettable, I’ve forgotten it, you won’t get a second hit on the website with it from most people.
TaxHacks
TaxMaster
TaxGenie
TaxWizard
TaxMax
KeepYourPaycheck







I have to agree with lexde- and for what its worth I would go with TaxMax

Not many people want to maximise their taxes.