I'm FIRE-ing this year from traditional employment, and I have two side hustles that I'll continue pursuing after I quit. I have an issue that I've been wrestling with for some time, but it's very, very possible that I'm over-thinking things. I keep thinking there's an inherent conflict of interest between the two businesses. I really don't want to choose one business or the other; in fact, I'd like to figure out how to synergize them into one business. The actual details of my business are pretty arcane, but here are some hypothetical examples that illustrate the potential COI.
Example 1: Let's say Stacy does freelance marketing for nail salons, handling their social media and online customer engagement. Stacy also has an Amazon FBA business where she mainly sells electronics, but sometimes sells nail polish.
Example 2: Let's say Jed is a museum consultant, advising on exhibit design and art preservation. Jed also has a booth at an antique mall where he sometimes sells art.
Note that in both of these cases, Stacy doesn't tell the nail salon clients what kind of nail polish to buy. And Jed doesn't tell the museums what art to buy. So there's no apparent self-dealing happening, but I still think Stacy and Jed both have a possible COI. Stacy and Jed's clients could be suspicious that they're giving bad advice or otherwise engaging in deceptive practices, so they can make more money on their nail polish and artwork.
I'd like thoughts on whether I'm over-thinking and there's no COI; there could be a COI but I just need to disclose it to clients; or this is a huge red-flag COI that would make it hard for clients to trust me.