The site looks great, especially for it being your first website! A few things I noticed that could be useful/beneficial to you are copied below:
1.)
Conversion Rate. You mentioned your conversion rate was in the 1 - 2% range (which is actually pretty solid). Conversion rate optimization is really a fascinating topic. You can get far down the rabbit hole and run conversion rate experiments using all kinds of different tools. Optimizley is a great (paid) tool. You can also set up A/B tests for free with google analytics. Looking at your website briefly I noticed it was in Shopify so here is a link explaining how you can set up a split test on your Shopify site (
https://www.shopify.com/partners/blog/how-to-split-test-in-shopify-to-increase-revenue)
2.) In the same vein of conversion rate optimization, one of the best things you can do to improve conversions is to improve website load times or site speed. You can test your site speed with lots of free tools, two great free options are Google Page Speed Tool (
https://developers.google.com/speed/) and Pingdom page speed (
https://tools.pingdom.com/). Load your URL in both of those and they will spit out recommendations for you on how you can increase site speed. Every 1 second you shave off of load times will improve your conversion rate by 7% Source;
https://blog.kissmetrics.com/loading-time/3.)
SEO Figure out what you want your website to rank for, then tune it to rank for those terms! SEO is obviously a huge topic, and it quickly gets into the snake oil salesmen types but there are several very easy things you can do to help figure out what your site can/should rank for. The first step is to identify profitable keywords that your site can realistically rank for. You can do this by opening up the Google Adwords Keyword Planner and typing a huge list of search terms into it (everything you can think of for your site). The tool will process this list and spit out how much traffic each term gets, and how competitive (think how hard to rank for) each term is. From there you can load that list into a tool like the keyword difficulty planner from Moz (
https://moz.com/). Once you widdle the terms down to the highest traffic and least competitive you can try them out on your site, keeping track of your traffic as you slowly optimize over a few months. One quick tip, it takes a while for Google to register changes to your site, don't expect to update your site and come back in one day to see a difference. Give each change you make a minimum of 2 weeks.
4.) If you have not already, claim your webmaster tools account and link it to your google analytics account. Webmaster tools shows you if your site has any crawl errors (which will hurt your rankings) and it will also show you how your site is performing organically.
5.) Looking at your sitemap it looks like it does not include all of your pages (
https://www.washingtoninabox.com/sitemap.xml). Sitemaps are useful in that they show search engines which pages to crawl. Cleaning up your sitemap wont transform your site to suddenly ranking well for all your terms, but its a basic building block and not having a completed sitemap is just shooting yourself in the foot.
6.)
Paid advertising. I noticed you mentioned running Facebook ads. Personally, I've never had much success with standard Facebook ads. Loading Custom Audiences to Facebook does work very well if you have a customer list. But seeing as how you just launched the website you probably don't have a big customer list yet. The advertising that has the most bank for the buck that I always advise people to start with is re-marketing. A good remarketing campaign will run right around 300% ROI. The reason being is these customers are already farther down in the buying cycle comparied to visitors from other paid verticles. Two great companys you can setup re-marketing through are Critio (
https://www.criteo.com/). and Adroll (
https://www.adroll.com/). Both are great options but Critio typically outperforms Adroll.
That's all I can think of for now (its a slow day at the office with most people off for Christmas break). If you have any follow-up questions just let me know!
