Author Topic: Critique my new side gig website?  (Read 5167 times)


  • Handlebar Stache
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  • Location: Sydney, Oz
Re: Critique my new side gig website?
« Reply #50 on: January 23, 2018, 03:11:52 PM »

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  • 5 O'Clock Shadow
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Re: Critique my new side gig website?
« Reply #51 on: February 25, 2018, 08:30:37 AM »
Ooh I love this idea, I have seen the same concept where I live too - actually thought of it myself and then someone else did it right afterward hah. They closed down since. I think it was very seasonal for them, they would do well around December but then the rest of the year it was difficult to get traction.

I feel like this concept is cool and very Shark Tank.

The website is indeed very nice and professional looking. And I see that you have been working on SEO to get to the top of SERP for Washington in a Box. Great! I don't know if this has already been discussed (edit: I see that Belly05 gave some amazing advice) but have you analyzed keywords already for what people are actually searching for - not your brand name but like "gifts from Washington" or "local gifts seattle" or "valentines day gifts washington" I dunno what the heck people search for, I am cheap and dont buy gifts lol.

You want to be the first page of those searches. Yes, of course your brand name too but honestly I think that is way less important than what people are searching for who have never heard of you. You want to reach those people, not people who know about you and can type in your url already.

People have given amazing advice about marketing like reaching out to the local hotels to have gift boxes in the rooms for corporate events, weddings and the like. I agree. I guess it depends if you want to go for the offline marketing and/or online marketing. If you hope to make most of your sales through google searches and not through relationships built with local businesses then you need to get great at SEO.

As other people have mentioned there is some serious snake oil sh*t in the SEO world. But the basic truth is you gotta get on those first pages of search results for 'buying keywords' for your product or you better have another marketing plan. One way to do that is to add a blog type section to your site where you can write about the products or local businesses or whatever. This allows you to have fresh new content (which google likes) and to get some of your keywords on the site. You could for example interview one of your suppliers about how they started their business or about their amazing new product range. Or write about your favorite local hikes or best local coffee shop. Doesn't matter - but extra content is the way to get more traffic.

SEO is a huge topic that requires a lot of learning to be a pro but the basics aren't too difficult and can be gleaned in a few hours of research. If you'd like a list of my fave SEO experts let me know! Moz Whiteboard Friday is excellent but can be overwhelming if you are total newbie :)

I also loved the suggestion of having  a funny local twitter.

Your instagram link is broken. Do you have instagram? This could be a huge marketing opportunity if you are good with hashtags and compelling photography.

Finally - for bringing more eyeballs to the site - PINTEREST. It is an amazing marketing tool for bringing traffic to your site. Check out the podcasts from Simple Pin Media to learn how to market your business on Pinterest. It could be a game changer for a business like yours.

Good luck! :)