Hey, if you tested the site my way and it didn't take then that's all you need to know! I may not be the target demo for what you're doing! I'd still recommend advertising on Instagram to drive more traffic, especially with food pics and promos/discounts. If you can build a Insta following based on your food pics (which will be easier if you have a unique perspective, like vegan, paleo, healthy, cheap, low calorie, etc.) I think you'll be golden.