Yep! I've had several great successes and several false starts. My most recent false start was one year ago, so it's not that more experience has prevented these. It all seems more like hit-or-miss to me, experimentation, some things fly right off the bat, some don't. False starts suck because they can tire us -investing so much thought, time, energy, effort, planning, networking only to see it bomb in some way, that's hard on the businessperson (financially, energetically, etc). But totally normal. I detailed my most recent false start on a thread somewhere in this subforum.