Author Topic: 10 Ways I Fucked Up My Launch  (Read 2489 times)

jooniFLORisploo

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10 Ways I Fucked Up My Launch
« on: July 22, 2017, 11:38:44 PM »
:)

Inspired by another thread...
For me it's fun to delineate things.

One day, I'll determine the "turn around" on each of these and implement those, but maybe this will also help others who have "failed"- despite great effort, despite a great product, and despite the success experienced by others- to know they're not alone!

10 Ways I Fucked Up My Launch

1. And this really is #1: Assuming success in a previous project meant "do the exact same approach [to marketing]." No no no no no no. Oops!! Lesson learned. Every product needs a fresh approach, specific to it and its market.

2. Not learning the additional skill of marketing before launching. I had genuinely not known that -luck notwithstanding- every entrepreneur must have two skills: their primary one and marketing. Were I doing it over again, I would have studied marketing for at least 4-6 months before launching.

3. Relying on third parties to deliver on their promises. Ack! Definitely rely on those proven to be reliable, but it was folly of me to trust some people to deliver on their promises re: spreading the word. It's definitely okay to ask for it, but my entire marketing plan relying on specific people to complete an action was folly. My plan needed to have been much, much more involved than that!

4. Offering freebies in a venue in which I had no access to the customer. It's giving stuff away, with no option for follow-up.

5. The product name. It sucked. Again, oops.

6. Not gathering "professional review statements" pre-launch. I had no idea how much in my field depended on those.

7. Limiting marketing to literally one small group (in mere hopes of word spreading, ugh), that didn't need it, and that actively encourages not buying this area of product. (Uh, duh. Oops.)

8. Not determining who, precisely, the target audience was; not narrowing that enough.

Some ideas (beyond the above) I didn't have the option of. But the above I could have done, had I known about them.

I can do a "do over" in the future. That's cool.

What I did right:

1. Work crazy hard to develop an excellent product that has been helpful to those it has reached. That's awesome!

2. Put it out there at all. Sure, it was a total flop commercially and in other ways too. But how industrious was I to create it, and how brave was I to offer it out??! Very.

3. Tell my friends -most helpfully forum ones- about it. What a supportive, encouraging, kind bunch of people. If the whole project was really to let me discover what great people are in my life, it was actually a success!

4. Reach out to a particular professional in the field, and invite his relevant wisdom on the matter of sales in this field. What a gift! He taught me that I'm in excellent company, and that we cannot control all elements and results. This helped me place the matter in the appropriate perspective, to know that I don't suck :)    May every entrepreneur with a failure under their belt have such a mentor.
« Last Edit: July 23, 2017, 12:38:16 AM by jooniFLORisploo »

Thinkum

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Re: 10 Ways I Fucked Up My Launch
« Reply #1 on: July 23, 2017, 12:18:56 AM »
I thank you for sharing! As someone who will soon be starting a business, this was helpful. I wish you luck and good fortune!

jooniFLORisploo

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Re: 10 Ways I Fucked Up My Launch
« Reply #2 on: July 23, 2017, 12:23:09 AM »
Hey, thanks, Thinkum! I'm really glad it's helpful for you. And it's inspiring me to try again :)

Dicey

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Re: 10 Ways I Fucked Up My Launch
« Reply #3 on: July 23, 2017, 12:46:29 AM »
Hi jooni+. I loved John Gridham's "A Time To Kill", which has a very interesting backstory here:

http://www.jgrisham.com/bio/

This could very well become your story, too. Don't give up! You've learned some excellent lessons, none of which are destined to go to waste, IMO.
I did it! I have a journal!
A Lot Like This
And hell yes, I am still moving confidently in the direction of my dreams...

jooniFLORisploo

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Re: 10 Ways I Fucked Up My Launch
« Reply #4 on: July 23, 2017, 12:52:08 AM »
Thanks so much, dear Dicey!! I'm excited to read the link. Will do tomorrow, as my brain is now pooped for the night :)

Orvell

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Re: 10 Ways I Fucked Up My Launch
« Reply #5 on: July 23, 2017, 04:00:15 PM »
Oh, how generous of you to have written this all out. <3
Thank you, Joon.
There are so many puzzle pieces to fit together for something to have financial success... :/
My Journal where I talk about money and writing and art and things.

lifejoy

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Re: 10 Ways I Fucked Up My Launch
« Reply #6 on: July 23, 2017, 05:06:59 PM »
Very good analysis. Reminds me of how successful entrepreneurs often have a few unsuccessful startups where they learn valuable things!

You're going great :)

Thanks for sharing your hard-won wisdom!

Cassie

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Re: 10 Ways I Fucked Up My Launch
« Reply #7 on: July 23, 2017, 05:21:24 PM »
Stephen King at one time could not get anyone to publish his books and threw the manuscript of the latest one in the garbage. His wife picked it out and sent it to publisher and that is what made him famous. Hope I am remembering the story correctly.

CargoBiker

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Re: 10 Ways I Fucked Up My Launch
« Reply #8 on: July 23, 2017, 07:43:23 PM »
Fixed your thread title: "10 ways I learned how to improve the launch of my next product."
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SwordGuy

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Re: 10 Ways I Fucked Up My Launch
« Reply #9 on: July 24, 2017, 03:56:43 AM »
Good job!

You learned a whole lot of useful skills and are therefore much more likely to succeed the next time.

For every entrepreneur who succeeds right away there are hundreds who fail several times before they make it.
(The one who got it right the first time was generally just more lucky, too, in that they happened to stumble onto the right marketing path at the right time.)

GeorgeWood

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Re: 10 Ways I Fucked Up My Launch
« Reply #10 on: July 26, 2017, 12:45:05 PM »
Funny, that could have been written by me! I developed an app for financial analysts and apart from telling some colleagues, did nothing at all to promote it (alright, I built a website and a Play Store site, but that's it). Somehow, my own enthusiasm for the product waned shortly before the launch and I "just wanted to get it over with". I enjoy tinkering and creating things, but once they're done, I kind of lose interest.

Bah, I'm still ranked #142 in financial apps in Thailand (according to some junk mail)! :)
(also, I learned quite a lot in the process)

jooniFLORisploo

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Re: 10 Ways I Fucked Up My Launch
« Reply #11 on: July 26, 2017, 01:26:11 PM »
Hey, thanks everyone for your responses! I felt pretty vulnerable putting that out there.

GeorgeWood, yeah, I think that touches on the "second skill of marketing" piece.
i.e.,
Some people have a passion for developing a given product.
Some people have a passion for marketing.
Some have neither.
A rare few have both.

The rare few that have both are naturally going to do well as entrepreneurs.

I think* ERE Jacob is a phenomenal example of that. He created a product that people loved AND he did a fantastic job of highly strategic marketing, because he learned how to do that before launching. Good on him.

I think the rest of us can still do well via one of two tracks:

1. Learn and implement marketing as though its a passion for us.

Now, faking it is going to take a lot of energy, and that's what stalls a lot of us I think. If we don't actually have passion for hardsells, for manipulating outcomes, for convincing, for talking into, for pushing past a no thank you, etc, we're very likely going to feel drained. So we don't do it.

But maybe, just maybe, we find a way to market that doesn't violate our very sense of self, that doesn't leave us feeling like a schmuck.

Twice, I lucked into the right market with products. I liked that, because I got to just make my thing and leave it to people to decide whether they wanted it. In each of those cases, a person with a passion for marketing picked it up and introduced it to the right audience. Bingo.

2. Outsource marketing.

Pay someone to be the person that happened to find my previous ones.

Right now, due to Circumstances, I don't have the oomph to fake interest in a field I'm allergic to. So, maybe I focus on #2.


*I don't know ERE Jacob. For all I know, he may not actually have been passionate about marketing and may in fact have done #1. Either way, he did the marketing phenomenally well, and should be entirely proud of implementing the second skill.

Johnez

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Re: 10 Ways I Fucked Up My Launch
« Reply #12 on: July 27, 2017, 01:44:28 PM »
Backstory? Or link to backstory?

jooniFLORisploo

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Re: 10 Ways I Fucked Up My Launch
« Reply #13 on: July 27, 2017, 03:22:09 PM »
What do you mean, Johnez? Of my "failure to launch"?

Johnez

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Re: 10 Ways I Fucked Up My Launch
« Reply #14 on: August 17, 2017, 10:46:48 PM »
What do you mean, Johnez? Of my "failure to launch"?

Sorry for late reply, but yeah. Without details and examples, I find it hard to latch onto a lesson.