If you buy the right stuff, it wears like iron. In the flip house, we're putting it in the entire downstairs, including laundry room, and in the bathrooms and hallway upstairs. We install it ourselves, but it has to be cheaper than installing tile and it's definitely less of a mess.
We also put it in DSD's Aspen condo (i.e. a lot more weather variation than CA) a couple of years ago and it's holding up beautifully.
If it looks cheap and flimsy, it probably will underperform. For example, we've never seen anything at Costco that we'd buy, even though the prices seem pretty good. And as mentioned above, we always go for the matte finish.
Hope that helps.