HaHa, I think Pete is smart enough to know that stirring up a shitstorm is a great way to market his property and possibly drive up the price.
Does knowing who the man behind the mask is diminish his power? In the movies, perhaps, but not so much in real life, particularly when the man is the genuine article. If he wanted to hide, I'm sure he's smart enough to figure out how. Who knows, perhaps selling this rental is part of a larger plan... We never did see the "after" pictures of his new house.
Side note - I've always wondered if Pete was located in or around Prospect New Town. I had a friend who lived there in the mid-Oughts. I visited and fell in love with the neighborhood. What a cool concept! Being from a freaking high COLA, I was duly impressed and experienced more than a twinge of envy. Very cool project and execution and dirt cheap compared to NorCal prices.