I seriously doubt the blog generates 1 million per year in revenue. That would be pretty amazing. I don't think the traffic is *that* high. It was rumored that Get Rich Slowly and Five Cent Nickel sold for about 1 million. I'd say both of those blogs were monetized better than MMM, even if MMM gets more traffic which I haven't checked.
100K is definitely possible. Banks pay $100+ for one credit card sign up.
According to worthofweb.com, the first website worth calculator I clicked on, the MMM site is worth about $2,140,000.
Details....
How much can it make?
$ 2,575 / day
$ 77,250 / month
$ 927,000 / year
Website Traffic
171,733 visitors / day
5,151,990 visitors / month
61,823,880 visitors / year
858,512 pageviews / day
25,755,360 pageviews / month
309,064,320 pageviews / year
Alexa Rank: 8,924
Take a look at that Alexa Rank. That's WORLD-FUCKING-WIDE. In the US, the MMM.com Alexa is 2,118, which means if you lined up every single website that Americans are looking at, from Google and Facebook and down to your no-traffic blogspot vanity blogs that haven't been updated in five years, the MMM site would be about 2000th from the top. That's out of just shy of a billion websites globally that Americans could be looking at.
And just for comparison, these viewership numbers are about twice what GetRichSlowly.org is showing from the same source.
Details on GetRichSlowly.org....
Website Traffic
93,024 visitors / day
2,790,720 visitors / month
33,488,640 visitors / year
464,996 pageviews / day
13,949,880 pageviews / month
167,398,560 pageviews / year
Alexa Rank: 13,283
If you don't blog, you may not understand how FREAKISHLY incredible this kind of success is. MMM hit EXACTLY the right nerve with his site, his tone, his no bullshit writing, and his ability to deliver a cult-like personality with a promise of freedom to a recession-battered demographic desperate for hope that getting off the treadmill was possible.
Please, NO ONE run out and start a blog thinking this kind of thing is typical, normal, or even possible. MMM struck gold, but he owns the facepunch-frugality niche now. It's done. So if you want success like his in blogging, you have to find a new way to help people solve whatever problem they have, and it has to be a problem A LOT of people have, and your message has to strike deep about something integral to their very core.
The MMM brand is solid gold, and blogging in general is not necessarilly good as a get rich quick side hustle, is my point.