This only really works if you start with a stash and work backwards... most people start with their expenses (including housing) and work forwards to figure out how big their 'stash should be before moving forwards. Arguably, if your stash (excluding value of home) covers your non-home expenses, and your home is paid off, then any value of house is fine. If you've got a mortgage, you should factor repayment of that in to your retirement costs (like you would for rent if you didn't own a house).
That said, 15% seems like a decent rule of thumb if you have a scalable cost of living (i.e. you're equally frugal for housing, food, and other purchases)... My desired post-FIRE income for just me is under 20k, which means 500k stash, which means 75k for my portion (1/2) of a house at 15% of NW. I factored in a 125k mortgage for 2 people into my FIRE calculations/retirement budget, as that's ballpark the number I'd be looking at for a home. So, anecdotally, 15% is my number.
But if I decided I wanted to put 150k toward the house (for a 300k house total) without changing anything else about my budget, then my FIRE budget would go up by about 3k per year from the mortgage, meaning my 'stash would have to be around 575k (do you see that? The amount of house went up by 75k, and so the amount of stash I need went up by 75k), but the 15% guide would say I shouldn't put that 150k (26% of NW) towards the house, I should only put 86k.
I'd totally be OK spending twice as much/26% of NW on a house if that was my priority in life. It isn't, so I'll stick to the 15%...