Need more history...
What’s your current salary?
Are you employed?
Do you like your current job?
What other considerations are there?
Benefits compared to current job?
Difference in travel?
You need to have a set amount you will accept and draw a line in the sand. Everyone needs to have a breaking point where they are willing to walk away from a job offer. That will either A. Get them what they want, or B. Not involve them accepting a job for less than they want.
I worked a job a few years ago where I negotiated 50 hours/wk (hourly) while everyone else only worked 40 hours. It pissed a bunch of the long term guys off that I was working the overtime. I made my point very clear, “the difference is, I would not be working this job if I was only working 40 hours.” And it was true, that was my cutoff point. If they wouldn’t have guaranteed my 50 hours, I would not have been working that job.