Yes, in my experience (auto industry) those would all be standard:
1) Realtor fee and closing costs. Won't cover selling more than 5 acres of land.
2) "guaranteed" buyout amount. (low bid, but not lowball) just so you won't get caught out with the house. Matched with incentive to sell, so you don't automatically take the buyout
3) paid movers, with one month storage to accommodate finding a new place
4) Look-see trip, with local agent to see neighborhoods / schools
5) short-term accommodation; maybe just 1 month if you rent in your new location. Maybe 3 months if you plan to buy (to allow for closing)
6) Incidentals stipend / relocation bonus
7) Move your car (so you can fly)
8) Move your pets
It's not as good as it used to be, but it still is pretty good at getting the job done. It's also highly discretionary with the HR manager / business unit director: don't look to make money with it, and they should support you.
My first move, just out of college, I took a "self move option" with a U-Haul truck and cash. Now, I'm happy to have people do it for me. (I don't think self-move is even around, any more; too much risk on all parts) I also once bought a fax machine at midnight from Wal-Mart, because there was no Kinko's in the small city, and the buyer wanted to close "immediately." I didn't grouse about that crazy purchase; that's the kind of crazy the stipend is meant to cover. I did talk my company into moving most of my goods to Texas, rather than to Ireland, in my most recent move: I will go to Texas when I return, and moving within the US is much cheaper than internationally, so they bought it.
If you think you have a novel / non-standard situation, make the business case for them. Even given all this, there are still the really important things (heirlooms, important documents) that we moved ourselves, at our expense. This is a one-time thing, so it's not worth maximizing at the expense of ongoing or irreversible pain.