Greetings - while doing my frugal holiday shopping last month, I noticed a market inefficiency (in other words, I was looking for a certain type of gift for a certain type of person, and found that there was no online retailer who would make this a quick, convenient process for me). At first I thought, "Sheesh, wasted opportunity, someone should do this!" but now am wondering why this someone shouldn't be me. It's pretty niche-y, so I don't know that it's exactly a million-dollar idea, but the value proposition seems very simple to me, and it also seems quite scalable.
I tend to be super analytical and critical, so I'm trying to stick to learning at this point, rather than kicking the tires of this particular idea (repeatedly, exhaustively, until I've convinced myself it's a terrible idea). I'm currently reading Chris Guillebeau's The $100 Startup. I'm wondering if others with direct experience would recommend any other resources (books, forums, blogs) that focus on Mustachian/bootstrapping approaches to developing an ecommerce site. If I decided to pursue this, there's no way in hell I'd take on debt or dig into my personal savings - I'd most likely finance it with the modest profits of my longtime side hustle selling vintage stuff on Ebay and Etsy. Most of what I've been finding online is vapid content-farm nonsense, or is just too hype-y for my liking (if you've read The $100 Startup, that's about as hype-y as I can deal with).
Thanks in advance for any suggestions!
