Not quite the same, but I have had a lot of long discussions with my wife about aligning our spending to our values. At first she viewed frugality with some suspicion, because she was afraid that I was trying to take away her lifestyle. She would ask questions about whether we were going to keep traveling or whether she should feel guilty about spending money on certain items. But I kept emphasizing that we save money on the stuff that doesn't matter in order to spend it on what does. I would have to keep telling her that "it's ok to spend money doing certain experiences and on traveling because we've identified that as a priority." I think I framed it best one time when I told her that if I was being true to my values I should be eating ramen noodles and paddleboarding everyday.