Consider more than "reviews" by other sites that are star rated. Not that consumeraffairs is incorrect, because they are a good resource it seems, but user input is usually dominated by folks who didn't have a positive experience. The individuals who are happy with their insurance are not about to go online and start hyping up the insurance companies. Good insurance isn't exactly like a sweet new TV from amazon, ya know?
There are several other options when looking for good term companies:
First consider the rating on your own, and make sure it's up to date at A.M. Best (
http://www.ambest.com/). They change frequently, especially if updates are required for downgrades. Keep in mind, companies are not REQUIRED to be rating by A.M. Best, Fitch, Moody's or Standard & Poor's. It's election only.
Check out individual company reviews and go to the company website directly. Sites likes BestLifeRates.org (
http://www.bestliferates.org/companies/) have full directories where you can go straight to the carrier website to verify what is said.
When in doubt, throw out a question at Reddit's Personal Finance subreddit (
http://www.reddit.com/r/personalfinance) and someone can probably give you their own experience.
There's also ConsumerReports (
http://www.consumerreports.org/cro/money/insurance/life/life-insurance-safety/overview/life-insurance-safety-ov.htm) who tells you what else to look for other than rating alone. Rating matters a little, as does other consumer experience, but not every company is available everywhere anyway.
Reach out to a CFP and ask their advice, contact 3 independent brokers where you live, or just bundle your insurance with your home and auto if you don't mind paying a few extra bucks. Protective is okay, as mentioned above, Banner is good, Transamerica is good, and the mutuals are decent but slightly weighted in price.
Hope this helps.