I looked at Synchrony/Optimizer+PlusTM™®!! a while back (shortly after it changed names), and I couldn't determine that it was a legitimate bank. It used the GE font, and it mentioned being related to GE Capital, but I couldn't distinguish it from a fake company. I think they had a phone number and PO box, but no real address. Plus, their security policy/implementation was lacking, and that's more important to me than a fraction of a percent interest. It looks better now, but I'd still rather go with GE capital. Why did they split off the retail bank and now they both offer the same services?
I don't like the color scheme of ING Direct now that they changed names, and they don't let me log in using the ING Direct URL any more, so I'm thinking of moving my money elsewhere. Yes, a fraction of a percent interest (a few dollars a year) is not enough to get me to open a new account, but a bad color scheme is.