Rooting will probably be the only effective way to remove the app. I say, if you go that far, you might as well just take the couple extra steps to make your life easier and install CyanogenMod instead of trying to clean up the stock install. (Just make sure it's the E970 and not the E975 before you get started so you get the right instructions and firmware build.)
Aren't there security concerns with rooting the device? While I'm sure rooting would work, I was hoping I wouldn't have to go that far just to rid the phone of one piece of crapware :)
When using your computer, you know when windows turns the whole screen dark and says something like "This program needs to make changes to your system. Are you ok with that?"? Android works in a similar way, once you have root. If an app needs those extra permissions (and very few do), it'll ask you. So while it's *possible* to cause more problems on a rooted phone, it's not likely.
Once you have root, I highly recommend
this app for removing all the pre-installed bloatware