This isn't anti-mustachian, simply because I don't believe that such bikes exist. Oh, I'm sure they exist, but they aren't really intended to be bought and used by consumers. The bikes were 'released' a year ago, but a Google Images search shows only tons of versions of the stock photos without any photos of an actual person who has one.
It *is* anti-mustachian because it's a plot hatched by evil geniuses of marketing. I believe the strategy is two-fold.
#1) Put out a press release saying that you have some common object at a ridiculous price. It gets swept all around the Internet (even to MMM forums!), mostly by people who *think* they're showing how stupid the object+price is, but they're simultaneously doing free advertising for the luxury brand and embedding the idea of high prices and unobtainability in the minds of consumers.
#2) One of these bikes can sit in a display in their stores, fancily lit, almost like a museum piece. No one visiting a Gucci store is expected to want to *buy* such a bike; it's there just to add some sort of aura of "coolness" to the luxury brand.
Too bas there are no nmore Chanel skis to match your pretty Gucci bike...
http://www.benjaminkanarekblog.com/2011/01/30/chanel-ski-wear-ski-slope-strategy-marketing-magic/
Aha, perfect, this article basically confirmed my suspicions about these things! Through much effort, the author was able to track down a pair of the skis (via a concierge service, who probably bought them when Chanel was switching its displays from winter to summer), but still was unable to acquire the matching poles.