I'm smart enough to recognize ripoffs... but too dumb to create one that people will buy. Sigh, such is life.
If you read some of the articles about why these blew up, it's very clear that the product existed for a long time, it's the way it was marketed that made this happen.
The product is virtually irrelevant, the guy behind this marketing is the same guy who made Crocs enormously trendy.
It's all using the collectible runnings shoes playbook, flooding the market with the product and creating an illusion of scarcity by limiting the release of specific editions of the product that you're flooding the market with. Often the limited edition designs are collaborations with celebrities/influencers/famous brands.
Hence why the limited edition StarbucksXStanley is the release that made the most noise, because the exact same branding that makes Starbucks "red cups" such a big deal is the exact same market that is into shit like #watertok.
The
beverages as a daily luxury experience market lost their fucking shit for the limited edition crossover.