The company I worked for last, in addition to paying the $80 if you completed the health assessment also sent you to counseling based on your 'needs'. You also had to do it if you wanted reimbursement for a gym membership, which was the main reason I did it.
If your BMI was overweight, you got 10 free personal training sessions at the gym. That's a fabulous value!
If you were stressed, you could get fees paid for a "mindfulness seminar" that had a retail cost of about $800. I never did that one.
They obviously offered other stuff too; smoking cessation, nutritional counseling, etc.