I had a guy go off on me a bit a few months ago because we installed a solar array and wrote about it. The cost of the system was about $28,000 with a 6 year payback period and mad incentives. It will likely cover all our electricity needs. Anyway, the guy started harassing me because no one in America can afford $28,000 of solar panels and I'm an elitist asshole blah blah and stuff. But solar can be financed and often is, at pretty low rates. So I started wondering, you know, how much do these non-elitist, non-solar-having, non-asshole Americans finance on their cars and never think twice about it? So I looked it up and - sure enough - the average cost of a car loan in the US is just about $28,000 dollars. Head shaker.