My sister's kids only wanted Gamestop gift cards. I tried giving more interesting (to me) gifts, but gave up after witnessing the disappointment, lol.
One year I gave my nephew his card but it was packed "russian doll" style, big box, smaller box, etc. I thought it would be funny, and the nephew has a unique sense of humor (he's "on the spectrum", fwiw.)
Everyone was laughing, and he was laughing, as each opened box revealed another fully wrapped gift box, until the final box, which was a cell phone box. It was the smallest box I could find.
His eyes lit up when he saw the box, but when he opened it and found the Gamestop card he ran from the room crying! Turns out he had been bugging his folks for his first phone but they decided he was too young. He was so disappointed and I felt terrible.
He got me back a few years later with his own prank, so all was well, and it lives on in the family lore.