Reminds me of the radio advertisements for one dealership or another whose pitch is that when other dealers are saying no, they'll say yes. Basically goes along the lines of:
Announcer: You can drive new!
Customer #1: Really? But I don't have any credit...
Announcer: Yes, you can drive new!
Customer #2: Really? But I just went through bankruptcy...
Announcer: Yes, you can drive new!
Customer #3: But other places told me no...
Announcer: At blah-blah-blah, you can drive new, for $0 down and as low as $10 per day.
Customer #4: But I'm an idiot who can't do math. I have $30 under my mattress from my last job before I quit. With $30, how long can I keep the car before it's repossessed?
Announcer: Quiet sheeple! I said new for less than $0.50 a hour. Taking the bus costs more than $0.50, right? You can't afford to not drive new. We need to hit our quarterly EPS target or our executives' stock options will expire worthless. Just come and buy a new car! It's the "our prices are the same but it's some minor holiday so we'll make you feel like it's a sale for these 2 weeks only" sale!
(Well, that was legitimately how it went up until Customer #4 :)