“The marking trick of the century” said John Jewell of The Week in 2014, relies on convincing consumers that bottled water is a healthier alternative to soda, when in reality it is an alternative to tap water. http://www.investopedia.com/news/bottled-water-marketing-trick-century/I guess it's at least not as unhealthy as soda...General perception seems to be "healthy food is sooo expensive.. just look at Whole Foods" which is total non-sense because in almost every other country unprocessed (i.e. healthy) food is cheapest.. And when you buy the same stuff at ALDI etc. it is here as well