Yeah, it's amazing how much a mark-up these things have. I had a customer of mine that was panicking in mid-December as his Christmas sales were WAY lower than in 2013, and so as a result he took a bunch of my products that come in a box, opened it and put some other small products in and put a bow on it and marked it down. I believe he took each individual unit cost, added it up and then doubled it (for his markup) and said that they sold like hotcakes! As a result his overall Christmas sales exceeded his total in 2013, and he called me a week later to place a huge order!